Selecting the Most Effective Advertising Media for your target.
How can you tell if your ads are reaching the right audience and generating the best response? Maybe some of our platforms can provide you some answers?
Therefore Affinity-PrimeMEDIA offers you different solutions!
Robb Report GERMANY
Robb Report is extending its global reach with 14 international editions and growing with the NEW Robb Report GERMANY!
Launch in October 2016! Unique and International
The Leading Voice in Luxury
For 40 years, Robb Report has been an arbiter of living well. Covering the newest and finest in luxury worldwide, Robb Report fuels the contemporary desires of today’s elite consumers.
Our affluent, discerning audience is passionate about discovering the unparalleled, acquiring the meaningful, and experiencing the best of the best as a celebration of their success. Through all we do – print, digital, tablet, events, and international editions – our mission is to provide inside access and fresh insight to living well.
Each month, Robb Report’s evocative writing and rich photography capture the elegance and sophistication of a life well lived. Robb Report features all facets of luxurious living, including jewellery, watches, cars, yachting, aircraft, real estate, style, culture, art, collectables, travel, and the best of gastronomy.
Robb Report will be the first and only multi-thematic luxury magazine in Germany informing its readers about the best of the best.
Robb Report has for many years served as the authoritative voice in the global luxury market. Widely regarded as the single most influential journal of living life to the fullest, Robb Report Germany will cover everything which is of interest and importance for a highly discerning and exceptionally affluent audience.
Target group, ultimate luxury consumers
Against all publications measured by Ipsos, Robb report readers rank at the top :
- Median Age : 45
- Male/Female Ratio 78/22
- Average Household Income $375,057
- Average Household Net Worth $2.5MM
- Printed circulation Germany : 100,000 copies
- Circulation Worldwide : over 1 Million copies
Planned editions 2016
- No 1/2016 – publication date: 04.10.16
- No 2/2016 – publication date: 22.11.16
Please visit the website for further updates.
- State of the art luxury magazine in Germany
- International with growing global influence
- The ultimate magazine for elite luxury consumers
The booking system is open already, ask us for personal offers!
The Bentley Magazine
Have a look at our latest issue here.
An original copy including media information can be ordered with
The Jewellery Editor talks to jewellery and watch lovers around the world. Each day we work to create engaging content showcasing the best and most exciting new watches and jewels from both the big, established brands as well as up-and-coming designers.
The 3D Revolution
Discover the infinite possibilities of 3D printing in jewellery or check out the latest movers and shakers in fine jewellery rocking London Fashion Week.
Print your own solid gold jewellery? It's possible thanks to amazing 3D technology.
Our Audience is growing!
- 130’515 monthly impressions
- 296,823 monthly page views
- 101,689 monthly users
- 44% of the traffic from desktop
- 56% of the traffic from mobile & tablet
- 59% women readers
- 41% men readers
Guardian Prime is the cross-platform broadcast package which allows agencies and advertisers a way of reaching the Guardian’s +22million total audience with just one click. With never-before-seen mobile and video native formats and innovations in print gluefold technology, advertisers can run a campaign across the entire Guardian ecosystem, delivering high impact brand awareness. With our award-winning, data-driven platform Guardian Response+, Guardian Prime also delivers ROI for advertisers through the consumer purchase funnel - awareness, impact and purchase.
Guardian Prime has been designed by the Guardian for the Guardian, to ensure the new ad formats truly resonate with the publisher’s audience. These new formats include:
Never-before-seen responsive video formats: Developed in-house at the Guardian, the Responsive Video format is the first time that advertisers will be able to run responsive video on theguardian.com. With the ability to respond accordingly to all screen sizes, the new video format will enable brands to drive engagement with their product.
Innovations in print gluefold technology: New for Prime is the SideWinder which allows for 2 pages to fold out from page 2 of a print publication, creating high impact and new possibilities for brands in print advertising.
Seamless integration with award-winning, data-driven platform Response+: Prime will work in tandem with Response+, the Guardian's pioneering programmatic platform, by allowing brands to target relevant readers and increase both the ROI for the campaign and ad experience for the reader.
Nick Hewat, Commercial Director at Guardian News & Media, said: “Guardian Prime is a real game-changer for advertisers, running our best ad formats on each platform. Brands will be able to advertise seamlessly across all of the Guardian’s properties – from print to digital – in a simple and impactful way. This will enable them to build awareness, create impact and also drive purchase, all whilst providing them with in-depth insights into campaign performance.”
Prime will offer advertisers the chance to track the digital elements of the campaign beyond just viewability, using MOATs attention metrics, Prime will track ads in-view, exposure time, hover rate and interaction time.
What is the difference between : advertorial or publi-reportage, communiqué (experts speaking) and native?
Advertorial or publi-reportage
CONTENT : client or custom media
LAY-OUT : Fixed / free
MATERIAL : client or custom media
RATE : advertising space + variable technical cost
EXAMPLE : Belfius
Communiqué : Experts are speaking
CONTENT : custom media
LAY-OUT : determined
MATERIAL : custom media
RATE : advertising space + technical cost
EXAMPLE : Deloitte
CONTENT : exclusively custom media
LAY-OUT : determined, without the clients logo!
MATERIAL : custom media
RATE : native advertising, non-negotiable
EXAMPLE : Trends Information Services
2 possibilities: Mono/Multi (only 1 per issue)
Roularta Information Services Multi
Roularta Information Services Mono
- 16 central pages
- 5 partners
- 1/1 page ad + expertise via round table
- If exclusivity for a sector -> 2/1 page ad ONLINE
See more on this presentation.
Native Advertising 2016
- The Power of Magazines
- Native Solutions in Aller Magazines
- Sample Offer
- Native Solutions on Aller Sites
- Sample Offer
Download our presentation.
Native advertising is a commercial content as a natural part of the media environment.
We offer: Advertorials (individual article or a series of articles), Competitions and Tests, Test Groups, Videos, Columns (such as Answers from an Expert), Blogs, Games, Surveys and Research, Infographics, Events…
Süddeutsche Zeitung and its Brand Family
The Weekly Highlight
Published every Friday, the Süddeutsche Zeitung Magazin has long been an opinion-forming medium which has received more awards from specialist juries all over the world than any other magazine in Germany.
The mix of sophisticated reports, surprising photo galleries and high-profile interviews makes the magazine unique and complements the Süddeutsche Zeitung with relevant lifestyle content. The SZ-Magazin brings together an unusual combination: lifestyle and quality journalism. It gives a unique opportunity to reach an elusive audience of young, well-educated and cutting-edge consumers.
SZ-Magazin content is also available online at sz-magazin.de.
Browse the latest SZ-Magazin Men's special.
Browse the latest SZ-Magazin Fashion special.
MADAME – JOLIE – MÄDCHEN – Familie & Co
- Product test
- Word of Mouth
Read more about here.
Hit the record!
With 24.7m monthly cross-platform readers in the UK, the Guardian this month hit record reach levels, according to the latest NRS PADD scores. A solid backdrop for all of the good stuff going on here this month; the release of our 2016 key publishing trends research, readying our UK Young Lions for award submission and launching our new soulmates campaign in partnership with Netflix.
Hair: Giovanni Di Stefano Make-up: Alan Milroy Special thanks to: Alex Comont-Chapuis and Idol hotel
The new issue is out!
In this issue we feature the best of the new seasons' style and a range of interesting male personalities, such as Giuseppe Basso, Jean-Claude Biver, Glenn O'Brien, Brunello Cucinelli, Daniel Grieder, Nick Jones, Captain Mark Kelly, Gildo Pallanca Pastor, Hans Schär, Philippe Starck and Kilian Wagner!
Order you personal copy
For some previews go to www.lofficiel.ch now!