The exclusive partner for leading media

Mars 2016

NEWSLETTERImages Newsletter

 

 

Selecting the Most Effective Advertising Media for your target.

How can you tell if your ads are reaching the right audience and generating the best response?  Maybe some of our platforms  can provide you some answers?

As per the research done by Yahoo and Enders Analysis, native advertising will take more than half of the digital advertisements by the year 2020.

Therefore Affinity-PrimeMEDIA offers you different solutions!

NEW

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Robb Report GERMANY

Robb Report is extending its global reach with 14 international editions and growing with the NEW Robb Report GERMANY!

Launch in October 2016! Unique and International

The Leading Voice in Luxury

For 40 years, Robb Report has been an arbiter of living well. Covering the newest and finest in luxury worldwide, Robb Report fuels the contemporary desires of today’s elite consumers.

Our affluent, discerning audience is passionate about discovering the unparalleled, acquiring the meaningful, and experiencing the best of the best as a celebration of their success. Through all we do – print, digital, tablet, events, and international editions – our mission is to provide inside access and fresh insight to living well.Robb Report

Each month, Robb Report’s evocative writing and rich photography capture the elegance and sophistication of a life well lived. Robb Report features all facets of luxurious living, including jewellery, watches, cars, yachting, aircraft, real estate, style, culture, art, collectables, travel, and the best of gastronomy.

Robb Report will be the first and only multi-thematic luxury magazine in Germany informing its readers about the best of the best.

Robb Report has for many years served as the authoritative voice in the global luxury market. Widely regarded as the single most influential journal of living life to the fullest, Robb Report Germany will cover everything which is of interest and importance for a highly discerning and exceptionally affluent audience.

Target group, ultimate luxury consumers

Against all publications measured by Ipsos, Robb report readers rank at the top  :

  • Median Age : 45
  • Male/Female Ratio 78/22
  • Average Household Income $375,057
  • Average Household Net Worth $2.5MM

Circulation

  • Printed circulation Germany : 100,000 copies
  • Circulation Worldwide : over 1 Million copies

Planned editions 2016

  • No 1/2016 – publication date: 04.10.16
  • No 2/2016 – publication date: 22.11.16

Please visit the website for further updates.

  • State of the art luxury magazine in Germany
  • International with growing global influence
  • The ultimate magazine for elite luxury consumers

The booking system is open already, ask us for personal offers!

INTERNATIONAL

PRINTThe_Bentley_Magazine_56-1

The Bentley Magazine

Have a look at our latest issue here.
An original copy including media information can be ordered with

DIGITAL

The Jewellery Editor

The Jewellery Editor talks to jewellery and watch lovers around the world. Each day we work to create engaging content showcasing the best and most exciting new watches and jewels from both the big, established brands as well as up-and-coming designers.

The 3D Revolution

Discover the infinite possibilities of 3D printing in jewellery or check out the latest movers and shakers in fine jewellery rocking London Fashion Week.
Print your own solid gold jewellery? It's possible thanks to amazing 3D technology.

Read more

Our Audience is growing!

  • 130’515 monthly impressions
  • 296,823 monthly page views
  • 101,689 monthly users
  • 44% of the traffic from desktop
  • 56% of the traffic from mobile & tablet
  • 59% women readers
  • 41% men readers

 

Guardian Prime

Native Advertising

Guardian Prime is the cross-platform broadcast package which allows agencies and Guardian Primeadvertisers a way of reaching the Guardian’s +22million total audience with just one click. With never-before-seen mobile and video native formats and innovations in print gluefold technology, advertisers can run a campaign across the entire Guardian ecosystem, delivering high impact brand awareness. With our award-winning, data-driven platform Guardian Response+, Guardian Prime also delivers ROI for advertisers through the consumer purchase funnel - awareness, impact and purchase.

Guardian Prime has been designed by the Guardian for the Guardian, to ensure the new ad formats truly resonate with the publisher’s audience. These new formats include:

Never-before-seen responsive video formats: Developed in-house at the Guardian, the Responsive Video format is the first time that advertisers will be able to run responsive video on theguardian.com. With the ability to respond accordingly to all screen sizes, the new video format will enable brands to drive engagement with their product.

Innovations in print gluefold technology: New for Prime is the SideWinder which allows for 2 pages to fold out from page 2 of a print publication, creating high impact and new possibilities for brands in print advertising.

Seamless integration with award-winning, data-driven platform Response+: Prime will work in tandem with Response+, the Guardian's pioneering programmatic platform, by allowing brands to target relevant readers and increase both the ROI for the campaign and ad experience for the reader.

Nick Hewat, Commercial Director at Guardian News & Media, said: “Guardian Prime is a real game-changer for advertisers, running our best ad formats on each platform. Brands will be able to advertise seamlessly across all of the Guardian’s properties – from print to digital – in a simple and impactful way. This will enable them to build awareness, create impact and also drive purchase, all whilst providing them with in-depth insights into campaign performance.”

Prime will offer advertisers the chance to track the digital elements of the campaign beyond just viewability, using MOATs attention metrics, Prime will track ads in-view, exposure time, hover rate and interaction time.

BELGIUM

PRINT

Roularta

What is the difference between : advertorial or publi-reportage, communiqué (experts speaking) and native?

Advertorial or publi-reportage

CONTENT : client or custom media
LAY-OUT : Fixed / free
MATERIAL : client or custom media
RATE : advertising space + variable technical cost
EXAMPLE : Belfius

Belfius

Communiqué : Experts are speaking

CONTENT : custom media
LAY-OUT : determined
MATERIAL : custom media
RATE : advertising space + technical cost
EXAMPLE : Deloitte

Roularta Experts speaking

Native

CONTENT : exclusively custom media
LAY-OUT : determined, without the clients logo!
MATERIAL : custom media
RATE : native advertising, non-negotiable
EXAMPLE : Trends Information Services

2 possibilities: Mono/Multi (only 1 per issue)

Roularta Print native

 

Roularta Information Services Multi

Roularta Multi

Roularta Information Services Mono

Roularta native content

  • 16 central pages
  • 5 partners
  • 1/1 page ad + expertise via round table
  • If exclusivity for a sector -> 2/1 page ad ONLINE

ONLINE

Roularta Content online

Roularta content ad online

See more on this presentation.

DENMARK

CROSSMEDIA

ALLER MEDIA

Native Advertising 2016

PRINT

  • The Power of Magazines
  • Native Solutions in Aller Magazines
  • Sample Offer

DIGITAL

  • Introduction
  • Native Solutions on Aller Sites
  • Sample Offer

Download our presentation.

FINLAND

CROSSMEDIA

SANOMA

Native advertising is a commercial content as a natural part of the media environment.

We offer: Advertorials (individual article or a series of articles), Competitions and Tests, Test Groups, Videos, Columns (such as Answers from an Expert), Blogs, Games, Surveys and Research, Infographics, Events…

Read more

GERMANY

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Süddeutsche Zeitung and its Brand Family

The Weekly Highlight

Published every Friday, the Süddeutsche Zeitung Magazin has long been an opinion-forming medium which has received more awards from specialist juries all over the world than any other magazine in Germany.

The mix of sophisticated reports, surprising photo galleries and high-profile interviews makes the magazine unique and complements the Süddeutsche Zeitung with relevant lifestyle content. The SZ-Magazin brings together an unusual combination: lifestyle and quality journalism. It gives a unique opportunity to reach an elusive audience of young, well-educated and cutting-edge consumers.

SZ-Magazin content is also available online at sz-magazin.de.

 

Latest Men's Special SZ Men Special

Browse the latest SZ-Magazin Men's special.

Find out more

 

Latest Fashion Special SZ Fashion Special

Browse the latest SZ-Magazin Fashion special.

Find out more

 

CROSSMEDIA

MADAME – JOLIE – MÄDCHEN – Familie & Co

Native Advertising

  • Advertorial
  • Sponsoring
  • Product test
  • Newsletters
  • Word of Mouth

Read more about here.

GREAT BRITAIN

DIGITAL

Theguardian.com

Hit the record!

With 24.7m monthly cross-platform readers in the UK, the Guardian this month hit record reach levels, according to the latest NRS PADD scores. A solid backdrop for all of the good stuff going on here this month; the release of our 2016 key publishing trends research, readying our UK Young Lions for award submission and launching our new soulmates campaign in partnership with Netflix.

SWITZERLAND

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L’OFFICIEL

2nd anniversaryOfficiel mars 2016

Our second anniversary issue is out on 24 February! The cover story features Sofie Oosterwaal wearing Emanuel Ungaro and Rochas , photographed by Iris Brosch and styled by Mimi Hocke

Hair: Giovanni Di Stefano Make-up: Alan Milroy Special thanks to: Alex Comont-Chapuis and Idol hotel

L’OFFICIEL HOMMES

The new issue is out!

In this issue we feature the best of the new seasons' style and a range of interesting male Officiel hommes march 2016personalities, such as Giuseppe Basso, Jean-Claude Biver, Glenn O'Brien, Brunello Cucinelli, Daniel Grieder, Nick Jones, Captain Mark Kelly, Gildo Pallanca Pastor, Hans Schär, Philippe Starck and Kilian Wagner!

Cover: Model Baptiste Radufe (Success Models) wears Dior Homme, shot by Jérémy Dubois and styled by Revelut Marie. Hair and Make-up by Bruno Segni and styling assistance by Mario Lollia.

Order you personal copy

DIGITAL

For some previews go to www.lofficiel.ch now!

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