The exclusive partner for leading media

October 2016

NEWSLETTERImages Newsletter



On September 8th and 9th, our 15th Connect Alliance Meeting was held in Brussels, with the theme ‘’The importance and added value of Premium Media’’.

Recent studies show that people are feeling so overwhelmed by the amount of content
available and that instead of consuming more of it, they are retreating back to an average of 2 to 3 trusted sources.

We are all in the front line to measure how much Premium Media have been under great
pressure and facing various challenges over the last years. Still, we all believe that Quality
News media, which we promote, are more than ever relevant in a vastly fragmented and overcrowded communication world.

Recent studies confirm this. A recent research conducted for NewsWorks UK provided hard evidence of the impact news brands have on advertising campaign, by increasing overall ROI by three times on average. At the same time, some very interesting research conducted by Comscore in 2016 demonstrates that ads appearing with premium publishers were significantly more effective in driving brands lift.




- Luxury City Guides

NEW! in Paris, London, Milan, St. Petersburg
Existing in Geneva and Moscow

Developed in conjunction with the concierge team, our city guides are a powerful tool that helps guests throughout their stay and ensures they enjoy only the very best each city has to offer: shopping, museums, events, history and more.

The guides have also proven to be a useful tool for sales and marketing managers to promote their internal services right from check-in and improve their income from residents.
Concierge Maps users are empowered, influential and affluent. They are an international audience who travel with high buying power.

-Compact, fully personalised high quality brochure co-branded with luxury hotels.
- Designed and customised content with each hotel.
- Mobile website available in 13 languages.
- Targeting an exclusive demographic : High Net Worth Individuals.

We offer guides in 6 cities, distributed in a total of 47 luxury 5 * Hotels.

On behalf of Concierge Maps, we appreciate your interest and look forward to working with your brand.





- Alitalia Inflight Magazine


After the success of the Ulisse extra Fashion issue dedicated to Pitti, on November 15th Ulisse will publish the Ulisse Extra Watches that will be distributed with Ulisse magazine on all national and international Alitalia flights (Business Class) at Alitalia VIP Lounge and at 'Lost & Found' areas of Fiumicino Airport.

Print run of 35,000 copies.

Read more here





Wealthy Chinese moving overseas – Biggest Wealth Migration of our time!
Over 70% of China’s riches have either emigrated or are on the way to emigrate
52% of Wealthy Chinese ranked U.S. as their top immigration destination!

Read more here




- Magazines score heavily


The CIM (Belgian Centre for Media Information) has just published the Press Authentication Reports for the period 07/2015-06/2016. These figures show that Roularta’s magazines continue to build upon their robust circulation figures. The subscription portfolios – with subscribers expressing a clear preference for full subscriptions (print + digital) – and stable sales of single copies have resulted in an evolution that is highly divergent from the market trend.

Knack, Roularta’s Dutch-language news magazine, has a total measurable print circulation of 100,050 copies (-0.16% in comparison with the same period last year). Additionally, Knack now has 955 paying digital subscribers (+25 %), which means that Knack is continuing to grow.

Le Vif/L’Express, Knack’s French-language counterpart, has also maintained a constant circulation with 62,380 copies (-1.23%) and 562 paying digital subscribers (+33%).

The TV magazine Télépro (Roularta/Bayard) has grown by 4.75 % to a total of 118,074 copies.

As for the business titles, we have witnessed a satisfying increase of 4.21% for the weekly business news magazine Trends/Trends-Tendances, which now has a circulation of 45,673 copies (+ 825 digital subscribers).



Trends' Style is published nine times a year with a powerful creative message for Trends' readers on “the next big things to do, to wear and to have.” Trends Style informs and inspires.

Look & feel? It's innovative and creative.

Tone of voice? Cool, catchy and trendsetting.

Next issues:

10.11.16 – Man@his best

8.12.16 – Party




News from the lifestyle world, immediate and comprehensive, this is Knack Weekend. News flashes, incisive interviews, top reports, critical analyses, well-written and often moving stories are published every week via our magazine, every day via our site.

Lifestyle from every angle: fashion, travel, gastronomy, architecture, design, beauty and wellness... The editorial staff is the first to pinpoint what is happening in each of these areas, noting trends and testing new products and addresses on your behalf.

Next issues:

26.10.16 – Black Winter – Comfort Food

2.11.16 – Wine Special

9.11.16 – Special Underwear

16.11.16 Perfume Special

23.11.16 – Black Party



- Programmatic buying - Make a deal?



At Roularta Media, the relationship between the advertisers and the agencies is of paramount importance. This is why we offer you ‘preferred deals’.
In addition to the Run of Network, various options are possible for determining target groups:



Behavioral Targeting: Car, Beauty, Building, Entrepreneurs, Fashion, Finance, Health, ICT, Sports, Students, Travel...


Contextual Placement: presence on a specific site with (on request).


Basic Format: Leaderboard (728x90), IMU (300x250), Wide skyscraper (160x600) & skyscraper (120x600)
High Impact Format: Billboard (970x250), Half-page (300x600)

Regional Targeting: per province or language

If you would like more info on programmatic buying and our preferred deals, please contact us at




FeminaFEMINA is an indispensable classic in the lives of Danish women and, with the catchword “For all the women you are”, FEMINA covers the entire scope of what it means to be a modern woman. This women’s universe keeps its women readers up to date on the latest fashion trends, inspires them to create a beautiful, useable home, provides heaps of delicious recipes (both for daily and festive meals alike), guides them to a beautiful appearance and a healthy body and mind, and entertains them with a wide variety of interesting articles and interviews – with room for reflection and thought.

Readership: 195,000 - Target group: Women aged 25-49


DIGITAL is a big, useful and modern website for women, covering a wide spectrum from fashion and beauty, home and food to exercise and culture. On, you will find inspiration for your next party dress, step-by-step guides for this season’s make-up trends, recipes for easy and nutritious daily meals, tips for your next run in the park, and good advice on how to manage your career, your women friends and your love life.

Online users: 525,132 - Page views: 3,909,180

Target group: Women aged 25-49



- The leading voice in luxury - launched October 4th

Order your first copy

Roadshow between November 21st and 23rd in Switzerland - who wants to meet JÖRN KENGELBACH EDITOR IN CHIEF? – send us your request

Don’t miss the next issues and plan already for 2017!

# 2/2016 Publication date: 06.12.16 – Booking Deadline: 17.10.16

# 1/2017 Publication date: 07.03.16

# 2/2017 Publication date: 02.05.16

# 3/2017 Publication date: 04.10.16

# 4/2017 Publication date: 21.11.16

Circulation Germany 100,000 copies

Advertsing offers are available to promote your brand as well on:



The mix of sophisticated reports, surprising photo galleries and high-profile interviews makes the magazine unique and complements the Süddeutsche Zeitung with relevant lifestyle content. SZ-Magazin brings together an unusual combination: lifestyle and quality journalism. It gives a unique opportunity to reach an elusive audience of young, well-educated and cutting-edge consumers.

Special themes issues for the end of the year:

Lifestyle IV – Fashion & Accessories – Publication date 28.10.16 (booking deadline 5.10.16)

Gifts – including Watches & Jewelleries - Publication date 11.11.16 (booking deadline 19.10.16)

Art Edition no 46 – luxus - Publication date 18.11.16 (booking deadline 26.10.16)

Eat & Drink - Publication date 2.12.16 (booking deadline 9.11.16)

Watches & Jewelleries - Publication date 9.12.16 (booking deadline 16.11.16)

SZ-Magazin content is also available online at .


Latest Men's Special

Browse the latest SZ-Magazin Men's special.

Find out...




Latest Fashion Special

Browse the latest SZ-Magazin Fashion special.

Find out...




Latest Women's Special

Browse the latest SZ-Magazin Women's special to explore with an expansive female viewpoint issues, ideas and personalities of our world in minutes.

Find out...






The Süddeutsche Zeitung App is more than the digital adaptation of the print edition. It offers not only the usual current news reporting, but also exclusive photo galleries, video and audio contributions.






Xmas Gift Guide in MADAME #12/2016

Every year we include a luxury Christmas special in the MADAME December issue. This year our “Xmas Gift Guide” will be published for the first time as an opulent supplement in newspaper format. A further highlight of MADAME #12/2016 will be the celebration of our 800th issue, including various attractive features.


Circulation: Supplement in MADAME #12/2016 in newspaper format (folded)

Print run: 80,000 copies approx. (total newsstands & subscriptions)

Format: Newspaper effect, 260 x 400 mm

Rates MADAME XMAS Gift Guide 2016

  • 1/1 page € 10,500
  • 2/1 page € 21,000
  • Opening Spread € 26,000
  • Inside front cover € 13,000
  • Inside back cover € 11,500
  • Back cover € 13,000

Publication date: November 9, 2016

Ad deadline: please check with us for availability

Ad material upload: October 5, 2016




We offer:

  • Advertorials
  • Standalone Newsletters
  • Sponsorship
  • Exclusive Brand Event – become an exclusive Brand-Event Partner for 1 day, 1 week…
  • Luxury of the day - During the fixed placement your product will be presented as “Luxury Of The Day“!

Read more about Madame and here



L'Officiel Suisse/Schweiz

In 2016, the December-January issue of L’OFFICIEL Switzerland becomes the ultimate luxury issue!

and presents:

  • L’OFFICIEL Gstaad
  • L’OFFICIEL St. Moritz

After L’OFFICIEL Saint Barth, L’OFFICIEL Ibiza & L’OFFICIEL Mykonos,

Jalou Media Group is proud to announce its 39th edition.




Download presentation here



- Luxury City Guides

Concierge Maps creates personalised luxury city guides, produced and distributed free of charge. Each city guide beautifully showcases each hotel, its services and the surrounding area.

Next Concierge Maps Geneva : 11th November 2016

Booking deadline: October 6th 2016, to check if interested



Please contact us for any commercial advertising opportunities.

Affinity-PrimeMEDIA - .


Route de Mollie-Margot 1
CH-1073 Savigny

+41 (0)21 781 08 50
+41 (0)21 781 08 51