Advantages and Disadvantages of Digital and Print Advertising - what do you think?
While print advertising is one of the oldest forms of advertising, Digital advertising is the newest. However, they can both be effective outlets for marketing your business.
Therefore we suggest a combination in the right time at the right place!
NEW: SZ SÜDDEUTSCHE ZEITUNG MAGAZIN – THE BEST OF 2017
For the first time the SZ-Magazin will be published as a standalone magazine.
On 7th November this special SZ-Magazin featuring the best stories of 2017 will be available through key retailers and newsstands.
The magazine will appear in an elaborate format (200 mm x 280 mm).
Next to award-winning reports, interviews, fashion editorials and essays, the editors also collected the most-clicked columns from SZ-Magazin.de and will highlight the most popular series of the regular SZ-Magazin columns. This special edition is an essential collector’s item.
Publication date: 7.11.17
Printed circulation: 80,000 copies
Download: Fact sheet
Quality food – become healthy and remain healthy, that is the claim of the new magazine published in Germany as of September 2017.
It will be distributed together with Für Sie and Vital as well sold separately at the newsstands.
Publication date: 6.9.17
Printed circulation: 150,000 copies
The most famous German chef Johann Lafer will share his fascinating and creative world of good taste in this new Premium magazine.
Publication dates: 27.9.17 and 29.11.17
Printed circulation: minimum 170’000 copies
Discover the presentation here
INTERNATIONAL / PAN
We offer a special project in the DECEMBER issues in Switzerland, France, Germany and the Netherlands. Available in Print and Digital.
High Jewellery and Watches – customized contents – personal shootings
Package 2/1 double page per country – Productions costs per client EU 20’000
See more in the attached example how it could look
We offer special packages in many markets for example:
1 week digital advertising campaign on the websites in:
France - Switzerland - The Netherlands - Germany - Russia - Singapore - Thailand – Turkey - USA.
Dedicated content will be broadcast on the digital platforms (website & social media) with: France - Germany - Switzerland = The Netherlands - Russia - Singapore - Thailand – Turkey - USA.
1 article on women + 1 article on men + 1 social posts per channel.
(1 post on Facebook & 1 post on Instagram) per market.
In September Knack Weekend (13/09) and Le Vif Weekend (15/09) will be releasing the first ever Weekend Black Food. Expect a mouth-watering luxury edition, devoted entirely to food and drink.
Weekend Black will consist of an extensive 40-page guide containing 150 addresses of great places to eat for less than 50 euros all over Belgium. This issue also contains a foodie fashion production and articles on travel and beauty, each with a ‘foodie’ twist.
Reservation deadline: 25-29/08/2017
Material deadline: 29-31/08/2017
Publication date: 13-15/09/2017
Do you want to know who your customers are and what they are interested in? Opt for predictive ad targeting.
In partnership with Predicube, Roularta offers predictive ad targeting. This predicts interest in specific products based on surfing behaviour. It is the next step after offering behavioural targeting. Advertisers also gain automatic insight into who their customers are and what they are interested in.
Predicube is a spin-off from the University of Antwerp (UA) and iMinds, and is part of the Start It @KBC incubator. Predicube specialises in predictive data and profiling. The Predicube club has renowned data mining experts from both Belgium and abroad among its members, supported by strategy, media and financial experts.
for more information.
The latest LAE (business readership survey) results are released. At almost all points Süddeutsche Zeitung concludes with positive results:
- The reach of SZ within the survey is today at 15%
- 443,000 readers (LAE 2017) read Süddeutsche Zeitung (print)
- Among the dailies and weeklies, SZ is still the leading newspaper within the LAE listed titles.
- SZ, SZ.de, SZ App all together reach 28,9% (854,000) within the LAE
General Information on the LAE:
- The print reach increased while digital is stable
- SZ ranks no. 4 (15% reach) among all listed (23) titles of the LAE survey
SZ MAGAZIN next important themes / issues are:
22.9.17 – Men II
29.9.17 – Design
13.10.17 – Women II
19.10.17 – SZ Stilleben – Luxus *
20.10.17 – Travel II
27.10.17 – Lifestyle IV
10.11.17 – Gifts
17.11.17 – Edition 46 – Art issue + 18.11.17 XXL anniversary Art issue
8.12.17 – Watches and Jewellery
In order to continuously increase the awareness of ROBB REPORT, with an actual printed circulation of 100’000 copies (sold 69’000) the publisher planed to promote the coming issue no 3/17 /September 1st - the future of luxury - in several leading magazines with a full page advertising flight. Some of those magazines will be part of the campaign: Brand eins, Boote, Capital, Focus, Spiegel, Häuser, Monopol, Travellers World, Spiegel as well as Merian, Der Feinschmecker and A&W.
An extraordinary Interview with Harald Schmidt (Top- Entertainer and Opinion maker in Germany) will round-up this issue focussed on the future of luxury.
Don’t miss our upcoming and very successful issues:
No 4/17 – published 2.10.17 – booking deadline 28.8.17 – Theme: Car of the Year
No 5/17 – published 21.11.17 – booking deadline 10.10.17 – Theme: Collectors issue
Growth in Reach: Readers trust in MADAME for luxury items!
The current ma 2017 PM ll confirms a growth in reach of an additional 80,000 readers for the luxury magazine MADAME. This corresponds to an index of 120 compared to ma 2017 PM l. This makes MADAME the most successful magazine amongst the broadest range of competitors, reaching 460,000 luxury-oriented readers every month.
Ensure your brand presence in this attractive and premium milieu.
For example in MADAME #11/2017 on sale on 11.10.2017.
Ad booking deadline: 31.08.2017
Ad material deadline: 07.09.2017
#jolieloves is an editorial product test.
The editors of JOLIE.de test your product or service and present it within #jolieloves.
The product is provided by the client, tested by the online editors and presented to the users on JOLIE.de.
Depending on the product or service it is possible to include pictures shot by the editors or product images within a picture gallery.
The article and any further content is created by the JOLIE.de editors (additional client material such as texts, images, videos can also be included)
- 1 article containing the editorial product presentation
- Editorial product test
- Picture gallery and videos (such as TV spot)
- Links to client homepage
- Integration of presenter header (incl. client‘s logo)
- Optional: a contest*
- Editorial teasers ROS (1,000,000 ad impressions)
- Billboard ROS (250,000 ad impressions)
- Fixed placement on the homepage (Brand event on the homepage and a matching category: 150,000 ad impressions/week guaranteed)
- Facebook Post
- The editorial article with the product test remains on jolie.de permanently offering company name a long term marketing outlet. Has the potential to achieve a high ranking on google.
And / or
Brand Event on JOLIE.de: Homepage and a matching section
- 1 week
- 150,000 ad impressions per week guaranteed
- Billboard placed underneath the navigation bar (Streaming Ads possible)
- Optional: Fullpage Ad placed underneath the top teasers (Streaming Ads possible)
Ruoteclassiche 80-page watches supplement will be a combination of race cars, collectors and Haute Horlogerie written by the well-known Paolo De Vecchi.
He will make us discover the history of the brands, their secrets and philosophy.
Publication date: end of November
Discover the presentation here
The Dutch audience is served with qualitative content via the creation of interesting & unique stories.
L’OFFICIEL NL & L’OFFICIEL HOMMES NL
And offer a:
L’OFFICIEL NL magazine offers a unique gateway into the evolving world of fashion, art, beauty and travel; with a deep understanding of tradition and innovation.
L’OFFICIEL NL is an inspirational guide - with a high aspiration level - published 8 times a year.
The offline and online worlds of L’OFFICIEL NL are constantly inextricably linked and provide an extension to one another.
The L’OFFICIEL reader is:
a real woman, affluent and modern, influential and chic, aged between 25-50, fashion and art conscious, connected and international, urban, a digital native, ready to explore & conquer (more of) the world.
L’OFFICIEL HOMMES NL
The content includes : 400+ pages
Themes about fashion, tailoring & accessories, timepieces, design & high-tech
travel, food & leisure, art & culture. Automotive, sports, grooming
The L’OFFICIEL HOMMES NL reader is:
loving the good life, modern and creative, aged between 25-50, young at heart, international minded, combining business with fashion, and conscious of new aesthetics in many different fields.
4.10.17 – booking 28.8.17 – Fashion issue
15.11.17 – booking 4.10.17 – Jewellery
11.10.17 – booking 30.8.17 - Travel, Food & Leisure - Art & Culture
- Automotive - Sports - Grooming
Combine your campaign with lofficiel.nl
A NEW LAYOUT, A UNIVERSAL PLATFORM!
L’OFFICIEL is a global network and offers worldwide content.
L’OFFICIEL NL redesigned its website and became a main actor in this worldwide digital network.
A UNIQUE DIGITAL OFFER
The universal layout, delivering an innovative user
experience and international answer to brands’ digital strategy.
Well educated men 30+, with high interest in design and good lifestyle, fashion and accessories. He is urban and successful in the private and business environment.
Loving the good life, modern and creative, young at heart, international minded, combining business with fashion, and conscious of new aesthetics in many different fields.
Case Studies OFFICIEL – we can offer special projects for your brand in Switzerland or Internationally as well!
Send us your briefing and we will suggest our ideas to you.
Download case studies here
Please contact us for any commercial advertising opportunities.
Affinity-PrimeMEDIA - .