Lifestyle magazines
Süddeutsche Zeitung Magazin
Magazine / weekly
Weekly lifestyle supplement to the Süddeutsche Zeitung (415,000 copies - IVW III/2011) distributed every Friday.
The 950,000 readers of the SZ Magazin distinguish themselves through a superior brand and luxury affinity and are willing to invest their purchase power in qualitative, premium products. In the process, the SZ Magazin appeals to an almost equal share of men (58 %) and women (42 %) at the age of 20–59 years with an above-average education (43 % of the readers of the SZ Magazin have a high school diploma or hold a university/college degree; medium all population: 14 %). Furthermore, many of the readers rate their personal economic situation as good to extremely good and have a financial scope of 500 Euro and more per month at their free disposal. (Source AWA 2011)
Men magazines
Christophorus Porsche Magazin
German edition (103,680 copies – IVW 2011)
Magazine / 6 times a year
Christophorus? Christophorus is the patron saint of all travellers and the perfect name given for a magazine full of wanderlust. The Porsche customer magazine has been much more than just a car magazine from the start. And so its title conveys all there is to discover and to enjoy in the world. The most exclusive travel destinations, the best hotels, the most high-profile individuals, the world‘s most beautiful routes - all this is the Christophorus Code, best experienced of course in the front seat of a Porsche.
Christophorus is a bimonthly magazin with a print run of over 357,500 copies (global edition). It is published in ten different languages worldwide with 15 market version. Porsche importers and centres use the Porsche magazine as a customer loyalty tool predominantly for new car buyers. These customers receive Christophorus magazin as a personally addressed mailing from their Porsche importer/centre.
Christophorus Porsche Magazin targets a very qualitative readership :
• 94% or the readers are men, (76% aged between 30 and 59 years)
• They have very high incomes
• They are business men, managers, CEO’s, independent
To advertise in Christophorus Porsche Magazin, is to profit from a world fame and to join the values quality, of precision, design, reliability, performance and… emotion.
L’Officiel HOMMES
Magazine / quarterly
L’Officiel Hommes – one of the world’s best fashion magazines for men – has been available in Germany since 2010. L’Officiel Hommes does not react to the fashion trend – it sets the fashion trend.
L’Officiel Hommes – what the ambitious man needs to know, four times a year – the most important trends in fashion, body care and culture.
Target group:
. Men between 28 and 50 years
. over average high income
. strong affinity for fashion and luxury goods
Key facts:
60,000 printed copies
4 times per annum (spring, summer, fall, winter)
Women magazines, fashion, lifestyle & beauty
MADAME
Magazine / monthly
MADAME – the essential magazine for the sophisticated opinion leader.
This claim is met with a multifaceted range of topics. Alongside the popular focal points of fashion and beauty/wellness, content also focuses on art and culture. Travel and design & living are critically researched as regards content and aesthetics and presented in a unique way. The concept is rounded off with background analyses of current trends and lifestyle.
MADAME readers are confident, clever, elegant women aged mainly between their early thirties and late fifties. They are influential and character-defining, attentive to those around them and at ease with themselves. Professionally and financially established, they have a very high level of purchasing power, are free-spending and brand-conscious.
Print run: 142’200 copies
Paid circulation: 100’675 copies (source: IVW, III/11)
Jolie
Magazine / monthly
JOLIE, The Beautiful Life Guide
Everything that makes life more beautiful – that’s what JOLIE is about. Be it glamorous fashion shoots, authentic profiles and interviews, opulent beauty spreads, exciting reportage, service subjects, moving stories about real people, or exclusive photo productions with stars: JOLIE is the ultimate life guide for women between 20 and 39 years!
Guaranteed sold circulation: 280’000 copies
Jolie RUNWAY
Magazine / 2 times a year
JOLIE RUNWAY – Pure Front-row Feeling!
The high-fashion magazine JOLIE RUNWAY, which is published twice a year, presents the latest fashion trends and collections for the coming season – “straight from the catwalk”.
Appearing in June and December, JOLIE RUNWAY is one of the first consumer titles to include photos from the shows of international designers. In addition to the most important looks, JOLIE RUNWAY also shows the environment in which the collections were created and presented: from the atmosphere of the individual fashion centres right up to the most spectacular shows, from accessory highlights to make-up and hair trends, from the designers du jour and the models of the moment right up to the most famous front-row faces.
JOLIE RUNWAY appears as a special issue under the umbrella brand of JOLIE with a print run of 100,000 copies.
CONLEY'S
Magazine / 4 times a year
The fashion & lifestyle magazine.
CONLEY'S speaks about fashion and has an objective look towards the fashion industry.
Target group:
Trend oriented women and men with interest into exceptional fashion items.
Printed circulation: 200.000 copies
Special interest magazines
golf spielen / golf spielen extra
Magazine / quarterly
The Magazine for Golfers and those Interested in Golf
Since 2000 “golf spielen” has been in the market. During this period the magazine of the Süddeutsche Zeitung has been permanently increasing in size and quality. With a total circulation of more than 600,000 copies golf spielen is the most widely read golf title in Europe.
410,497 copies are sold together with the Süddeutsche Zeitung, 202,755 copies through the top print media of Baden-Württemberg, the Stuttgarter Zeitung and the Stuttgarter Nachrichten. These are supplemented by more than 60,000 “golf spielen extra”.
This hardcover version with its upgrated appearance and feel is distributed in high numbers to all golf clubs, resorts and hotels in Germany, Austria and the German-speaking areas of Switzerland and successfully sold at kiosks, railway station bookshops and airports.
golf spielen extra is printed on high-quality paper with a sturdy cover. The frequency is geared to the publication dates of the magazine golf spielen in the Süddeutsche Zeitung.
The kiosk title can be booked in combination with golf spielen or by itself.
golf spielen gives you the chance to reach the target group of golf players and those who are latently interested in golf – among the 1.98 million readers (MA 2011) of the three dailies. With golf spielen extra you can reach all active players who are organised in golf clubs.
3 advertising splits are available:
. golf spielen (Süddeutsche Zeitung) + Golf spielen Extra = 410'497 copies
. golf spielen extra = 60'000 copies
. golf spielen (Süddeutsche Zeitung) + Golf spielen (Stuttgarter Nachrichten + Stuttgarter Zeitung) 202‘755 copies + Golf spielen Extra = 673'252 copies
Wohlfühlen
Magazine / quarterly
The Magazine for Wellness, Fitness and Health
With four issues per year, “Wohlfühlen” reaches an increasingly growing group of people who wish to know how and where they can quickly regain new power and energy, and effectively boost and enhance their health and their quality of life.
Wohlfühlen stands for better quality of life and holistic well-being combined with a modern lifestyle. The magazine's high disposition for service offers guidance through the wide range of wellness products.
With the customary high degree of quality journalistic the Süddeutsche Zeitung is known for, Wohlfühlen informs factually sound on this wide range of topics. Hence, it is the ideal background for your adverts, since Wohlfühlen helps you to pleasantly pinpoint the Süddeutsche Zeitung's 1.41 million readers (MA 2011).
Hamburg
Magazine / 2x per year
Hamburg: this city magazine describes a dynamic place to live and to discover. Hamburg offers a very rich cultural environment from music all over to design and lifestyle, from Elbphilharmonie to Musicals and theatres. Those activities make the city's DNA.
Hamburg magazine reflects a growing city that manages to offer well-being at same time (the city was named European Ecological capital 2011) and the economic dynamism symbolised by the harbour activity and the success of numerous prosperous companies. It is published three times a year, with a circulation of 1.000.000 copies distributed in Germany in the Süddeutsche Zeitung Magazin, Die Zeit, Zeit Magazin and in Austria with the Vienna’s Standard. It targets the decision-makers and the opinion leaders, the persons interested into travels and culture.
FINE
Magazin / dreimonatlich
FINE, a magazine for wine and real treat, appears four times per year, as a supplement to the Süddeutsche Zeitung (Saturday). With exclusive reports FINE makes the world of big wines and fine food accessible to its readers. Moreover, it wants to serve to deepening the knowledge of big winegrower's art and the desire to completed culinary delights.
Circulation: 681’000 copies
360º – RAUS MIT EUCH!
Magazine / 2x per year
360º – RAUS MIT EUCH! is a trendy lifestyle magazine about outdoor leisure and sport activities. To write it simply: the magazine for everybody who likes to be outside!
Frequency: 2 x per year (quarterly as of 2013)
Print run: 40,000 copies
Teenager / Youth magazines
POPCORN
Magazine / weekly
POPCORN is a star's magazine which meets the heart of the teenagers and reflects their feeling of life. POPCORN informs, entertains and offers a lot of services to its readers at aged between 12 and 20 years.
Popcorn has 4 sections: Pop music, Cinema and TV, advices, services.
Paid guaranteed circulation: 130’000 copies
MÄDCHEN
Magazine / every 14 days
" GIRL makes girls self-confident! "
They are fascinated by the world, where Miley Cyrus and Zac Efron are living. They listen with envy to the exciting experiences of their older sister. They admire the girls from the higher classes secretly for their super cool style. And they, first of all; felled in love for the first time in their live. Target: Girls between 12 and 17 years.
Mädchen informs about Hollywood stars, gives styling-tips and speaks about love, boys and daily girl issues.
Guaranteed paid circulation: 125’000 copies
MÄDCHEN Made by you
Magazin / twice per year
The first “do it yourself” magazine within the youth segment in which the reader does not find only great and trendy ideas. She also receives exact manuals provided how to improve in appearance old things to trendy items, to cool and unique clothes, to refresh their design of the rooms.
TOPModel
Magazine / monthly
TOPModel is a mix of fashion, beauty and practical advises to young teenager girls between 10 and 12 years.
Creativity is the main subject of the articles.
Print run: 80’000 copies.
INSIDE
Magazine / monthly
Exiting news, amazing pictures and glamorous reports: this is the editorial formula of INSIDE, the magazine that shows Hollywood backstages.
INSIDE is devoted to young women between 14 and 29 years, it is entertaining, joyful and easy to read.
Print run: 130,000 copies
Family & parents magazines
Familie&CO
Magazine / monthly
Family Magazine for young and active families with children between 3 and 14 years. The Magazine gives advices and helps the parents in their decisions. In each issue, there is a special supplement for Children including games, creative and tinker ideas.
Guaranteed paid circulation: 180’000 copies
Spielen und Lernen
Magazine / monthly
Adviser and entertainment magazine for the whole family including a lot of ideas on how to build the family life and education through games, hobbies, cooking, celebrating, reading and much more.
Guaranteed paid circulation: 110’000 copies
Baby&CO
Magazine / monthly
Baby&CO helps the young families since the beginning of the pregnancy until the child’s first years of life. This magazine is thus a competent adviser and a kind guide around the pregnancy, the birth and the first four years of the baby. Target: couple having the desire of child, or young families with babies or small children.
Guaranteed paid circulation: 90’000 copies
Kinderzeit
Magazine / quarterly
Kinderzeit is a magazine intended for educators of day nurseries and primary schools.
It also reaches pedagogy specialists, college teachers and teachers of vocational training centres.
Print run: 52,000 copies
Kids magazines
Treff
Magazine / monthly
Magazine of general knowledge for the pupils from 9 to 14 years old, Treff deals with numerous and varied subjects. This magazine is an ideal complement to school and leisure occupancy.
Print run: 50,000 copies
Creative hobby and leisure magazines
Women Classics
Knit
Sabrina
Verena + Verena Pocket
Knit trends:
The Knitter
Debbie Bliss
Sandra
Maschen-Style
And many specials (women-/men-/children-/babies-fashion, accessories, linen, bags, socks)
Crochet
Die kleine Diana
Häkeltrends
Do-it-yourself
Anna
Sewing
Lena’s Patchwork
Sabrina Wohnen
Fasching
Diana Moden
Meine Nähmode
Sabrina Woman
And many specials (sewing fashion, knit, crochet etc.)
Food and cooking
Leckeres aus Omas Küche
Backen mit Äpfeln & Birnen
Auf die Plätzchen fertig, los!
Regionale Küche
Tinker and painting
Mein Deko- und Bastelspass
Meine Bastelwelt
Creativ-Idee
Basteln mit Kindern
Bastelhits für mit Kids
Malen lernen
Blumen
Fensterbilder filigran
Fensterbilder kreativ
Super Faltschnitt-Spass
Freude am Zeichnen
Tierstudien
Creative living - decoration
Creative Living
Lena Wohnen & Dekorieren
Lena Creativ
Lust auf Wohnen
Culties
Star Wars
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