Today, we face two alarming dilemmas in the media: the information overload and the race for speed.

The plethora of information that reaches us every day, causes a form of disinformation. Since there is too much information, the significant items do not stand out any more.
We are in something called « a buzz ».
The news speed: arriving first is more important than the content. Information has to be verified, reformatted, put into perspective - this takes time and we don’t have it any more. Best saying loses against fast saying.

What can we do to avoid being swallowed by the media machine? Be selective and decide what kind of information we want to consume.

That’s why we are proud to represent high quality media in different countries. Please look at our April newsletter for the latest news.

Promote your Hotel!

Christophorus – isn’t the name of the Porsche magazine a recommendation in itself?
Christophorus is the patron saint of travellers. Porsche drivers are often on the road, for both business and pleasure. They’re used to luxury and comfort from their Porsche. And, they also expect luxury and comfort when they park that Porsche for a night or more.

For those of you offering luxury and comfort, this means that you won’t find a more interesting clientele than Porsche drivers. They like to travel to destinations featured in Christophorus. That’s why we’re sure they are inspired by the advertisements in the Porsche magazine!

Present your exclusive hotel premises to our exclusive readers, and ask for a special offer!

Next issue

With its four annual publications, the magazine of the Kempinski Hotels - Europe’s oldest luxury hotel group - offers an attractive environment for luxury & lifestyle products as well as services.

Preview of topics featured in the 2/2012 issue:

+++ Internationalism meets Swiss tradition and natural beauty – Lake Geneva +++ Jewellery Design – Finding that signature showpiece +++ Sounds of Fire – An interview with the Argentinian star cellist, Sol Gabetta +++ Wine – Fine wine – sensational creations +++ Travel Accessories:  Colourful everyday companions +++ Deluxe Shopping – The world’s most exclusive department stores

Next issue will be published beginning June
Booking deadline: 07.05.12
Material deadline : 14.05.12

We offer unlimited possibilities to advertise online! 

Guardian.co.uk is the largest UK quality news site and a globel player in the world delivering 63.59 million unique browsers worldwide every month.

Only 1/3 of those are from the UK. guardian.co.uk has a truly international audience. The website covers many different sections by topics such as life and style, news, sports, culture, business, money, travel, environment and more.

Guardian Select: is a handpicked selection of the best independent publishers from across the web which is grouped by topics.

It allows advertisers to extend reach and target relevant, engaged, high quality audiences with the ease and security of booking with the Guardian. The topic life and style reaches 57% women from social class A or B and between 15 and 44 years old.

Targeting : with this tool, that you could combine with Guardian Select, you can target with precision your audience regarding to 2 criteria :

                . center of interest (lifestyle, shopping, business…)
                . geographically (country, region…)

The Guardian proposes also several tools which permit to know the results of your campaign almost in real time.

Trends / Trends Tendances

New figures
36.000 subscribers (88%), who pay €212/year


Knack / Le Vif

New figures
160.000 subscribers (87%), who pay ± €180 per year

Knack readers survey
3.500 respondents

83% agree “I read Knack because of insights that Ican't find elsewhere”

97% “Knack = QUALITY”

New advanced printing technique: Metallic effect

In the May 2011 watch special, Roularta created this new technique which is available for all the clients who want to improve the visibility and the quality of their ads.

Sport

New figures
41.500 subscribers (79%), who pay €120 per year




Olympics

Exclusive offer for Olympics games

Boost your ad space!
READ- R NEWS package - Offer: 1/1p + 1
WATCH - Kanaal Z/Canal Z - Offer: 1wk 30” spot + 1
SURF – Newsletter - Offer: 1 + 1
Display - Offer: 1 + 1

Period: April 1 - August 31
Message of the ad: Olympic campaign

Next issue on watches, accessories and fashion

This new lifestyle magazine, launched in 2012, will publish its third issue on June 7th.

The June issue will have as main themes “fashion & accessories” with a special watches guide.

Booking deadline: May 15th

Special Luxo

How is the Chinese magazine market?

The magazine is not a traditional media in China. This family of press was used by the Chinese authorities in a punctual way to inform certain social categories but these publications did not look all like what we call "a magazine".

It still plays a role of niche but nowadays we see a new family of magazines developing and reaching a wider target. Furthermore, with the liberalization of the press accompanying the vast plan of reforms in China, the government has just decided to end the system of "compulsory subscriptions". Which is obviously going to call the market into question.

Up to now international magazines focussed on the sectors of woman magazines and more recently men magazines. Next to this, new strictly Chinese titles but inspired by foreign publications dashed into the lifestyle sectors such as: golf, cars … (very expensive hobbies in China)

1 - Classic magazines are in fact professional publications. Quite like in Western countries, it is here a question of dealing in depth with technical subjects, using a professional jargon. These magazines depend on public bodies.

2 - The new generation of magazines addresses the general public and deals with "lifestyle" and consumption subjects. They are generally under license from a foreign publisher, their circulation figures are rather volatile and their life expectancy is quite unpredictable.

The fact remains that some of these titles are becoming essential. They probably correspond to a new tendency of the young generations.  This reflects the opening of China to the consumer society: a type of press, which is closer to the one we know.

The universe of the female press

The Chinese female press is in full development, but remains however embryonic. The publications very often announce inflated circulation figures, which are definitely lower.

Henceforth more and more in search of foreign partners, the Chinese female press follows too the logical evolution of the vast reform plan launched by the government. This phenomenon entails of course a rapid evolution of the reading habits of the new consumer.

The Chinese female press consists of approximately fifty titles. In spite of the end of compulsory subscriptions a majority of them are still operating on the same old pattern, they are essentially propaganda organs. But a new female press is emerging, inspired by big western magazines or even under license. This family of press started to expand rapidly about fifteen years ago and since then has been surfing on the increasing purchasing power of a certain category of Chinese women.

The female press can be divided into 4 categories: women's fashion press, women's home magazines, lifestyle magazine and youth magazines.

AM China is AM France's subsidiary. The very first structure was created by Mr Zhao and Mr Frédéric Lahalle in 1997.

AM China headquarters are in Beijing and work with several correspondents across major Chinese cities.

We can offer the following activities:

Ø  Chinese press and media representative worldwide (agreement with the Chinese
   press syndicate to promote Chinese press overseas).
Ø  Marketing / communication consultant
Ø  Press relations for foreign companies.
Ø  Media selling in China across Chinese media (national rep).

Special issue

MADAME "Natural cosmetics" will report in this edition about natural/green cosmetics, more precise it will be called “Öko-Deluxe”, a beauty headline story of 6 to 8 pages within the main edition.

Publication date: 18^th July
Booking deadline: 8^th June

Key facts 

The magazine from the metropolis is published twice a year in Germany together with the  Süddeutsche Zeitung Magazin, die ZEIT and ZEIT Magazin and in Austria with Vienna‘s Standard.

Since its creation/launch in 2006 the magazine shows the hanseatic city as an exciting and diverse place to live and enjoy life.

Main topics: great features, interviews and portraits in words and pictures close to the people who have chosen to live, study and work here, cultural references, outings and interesting places in the metropolitan region.

Circulation: 1.000.000 copies

Next fashion edition

The Di Weekend fashion supplement will be published on August 24 in connection with Mercedes-Benz Fashion Week, taking place 27-29 August.

The Di Weekend fashion supplement will cover these topics and more:

• The hottest designers, newcomers, trends and deals
• Highpoints of the coming fashion week
• The international perspective
• Ladies’ and gents’ fashions included in upcoming spring collections

Publication date: August 24th
Material deadline: August 2nd

For advice and/or information on our different media types, contact our sales office :

Eva Favre
e.favre@affinity-primemedia.ch

Yasmine Crausaz
y.crausaz@affinity-primemedia.ch

Stéphanie Long
s.long@affinity-primemedia.ch

Christina Stauffer
c.stauffer@affinity-primemedia.ch

As we want our Newsletters to meet your expectations as closely as possible, we would really appreciate your opinion – negative or positive – suggestions and ideas to info@affinity-primemedia.ch. If you don't want any product information and special offers, please write us a short mail.

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