News / Business
Reach more people with the newspaper more people trust! The Yomiuri Shimbun has the largest circulation in Japan and in the world. Meet Japan's most powerful advertising medium: The Yomiuri Shimbun is a newspaper of the highest quality with a daily circulation of over 10 million (morning and evening editions combined). It reaches all socioeconomic groups in Japan, so advertisers are sure to reach their target readers.
Meet the world’s third largest economy: Japan has the third largest GDP in the world, even though its land is small and the population is concentrated in the Tokyo and Osaka Metropolitan areas. It is regarded as a high-context society with people that share a common cultural and social background. Japan has the highest newspaper readership in the world. The total newspaper circulation in Japan is higher than in any other countries, and the home delivery rate is more than 94%. These facts make newspapers the most credible and supported medium in the country.
The Yomiuri Group is the largest media conglomerate in Japan. The Yomiuri Shimbun has a 135-year history and currently has 380 bases around the world. In addition to its newspaper business, The Yomiuri Group holds TV broadcasters, publishers, and even a professional baseball team. The Group also sponsors prestigious art exhibitions, national sports events, and many other social contribution programmes.
English written newspaper, The Japan News is widely read by business persons. It features news from the Yomiuri Shimbun’s extensive network of correspondence bureaus. In addition, readers can find insightful stories and features from major titles from all over the world.
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