Sweden

 

News / Business / Economy / Finance

Dagens Industri

Newspaper / daily

Dagens Industri is the largest business paper in Scandinavia. With Sweden’s most prominent business journalists and analysts, Dagens Industri  delivers an essential instrument to reach success in business, in the market and with its readers’ personal finances every day.

75 %  of the readers are between 25-64 years
34 %  are women
The average home is 131 square metres – mainly houses or owned apartments
31 % have summer houses
The average annual income is 437,000
29 % have managerial positions, 22 % are in executive management and 12 %  sit on the board of directors
47 %  live in large cities (Stockholm, Göteborg, Malmö)

Dagens Industri’s readers spend a lot of money on restaurants, travelling abroad, wine, holiday travel within Sweden, shoes, sports equipment, accessories, men’s clothing, entertainment, aftershave/perfume, watches/jewellery, charity, home electronics, furniture and interior decoration.

 

Di Dimension

Magazine / monthly

Dagens Industri's monthly magazine Di DIMENSION is Sweden's largest business magazine. It is distributed to Di's existing subscribers to add another "dimension" of in-depth coverage to the other Di-products.

 

 

 

Dagens Nyheter

Newspaper / daily

Newspaper that promotes broad views, playing its role as Sweden's most important and democratic forum for debate. DN is the largest subscribed daily morning quality newspaper in Sweden, it’s the leading news brand.

 

 

 

Dagens Nyheter Jobb

Supplement / weekly

The place to be if you’re looking for new recruits.

 

 

 

 

 

Privata Affärer

Magazine / monthly

Sweden's only personal finance magazine, with a highly lucrative audience, Privata Affärer offers independent, practical advice on stocks, loans, taxes, housing, investments, mutual funds, endowment insurance and everyday law. The magazine also offers advice on capital goods and other luxury goods consumption.

 

 

Special issue:
Privata Affärer Placeringsguiden

 

Veckans Affärer

Magazine / weekly

Veckans Affärer challenges and questions, but does not speculate. It must be credible and trustworthy, but never boring. It must be the definitive business magazine, turned to by readers for unrivalled insight, in-depth analysis, and absolute usefulness. Veckans Affärer is the obvious first choice for business decision makers.

 

 

 

Lifestyle

Di Weekend

Magazine / weekly

Di Weekend is distributed every Friday along with Dagens Industri. The magazine contains a mix of interviews with current leaders from the business community and society, features and a set of fixed sections such as motor, wine, new products as well as hotel- and dining guides. Di Weekend also includes articles about trends, interviews and reportages of music, film, theatre, literature, design, fashion, architecture and interior design.

 

 

DN Lördag

Magazine / weekly

Dagens Nyheter feature supplement on Saturdays.

 

 

 

 

 

DN Söndag

Magazine / weekly

Dagens Nyheter relaxed supplement, lifestyle and travel.

 

 

 

 

 

DN Fredag (Friday)

Magazine / weekly

Stockholm Weekend Cityguide.

 

 

 

 

 

Women - Fashion / Beauty / Lifestyle

Amelia

Magazine / fortnightly

Amelia tops the women’s magazine rankings – as it has done for 20 years. Borrowed, read and loved, amelia knows Swedish women better than anyone else. Women who want time for everything, and to keep up with the trends and latest products in health, beauty and fashion.

Women who want to be inspired to live simpler lives and enjoy their leisure. Generous, warm, fun and interested in others, that’s the amelia reader. And we’re the magazine that does everything to make sure she carries on choosing us – fortnightly.

Special issues:
Amelia Jul

Amelia Höst

Amelia Kropp & Skönhet Amelia Vänta Barn
Amelia Summar Amelia Vär

 

Bon

Magazine / 2 x per year

High-class avant-garde magazine following trends and styles and above all, contemporary fashion, including art and design.

Created by some of the world’s leading writers, photographers and stylists, and with a passionate desire to explore the fashion and ideas that define our times, Bon features world-class fashion editorials alongside industry insider interviews and insightful pieces on fashion and culture. Swedish and International distribution.

 

Damernas Värld

Magazine / monthly

Damernas Värld’s readers are women who are as knowledgeable about current issues as they are about fashion, beauty, decor, culture and design. This useful quality magazine delivers stunning Swedish fashion of high international class, pages of expertise, and abundant inspiration.

 

 

 

DV mode

Magazine / 2 x per year

A luxury magazine at a high international standard. Its fashion-conscious, discerning readership looks to DV Mode for unrivalled expertise on fashion and accessories. The magazine has garnered international attention for its high trend factor and cutting edge reports by talented stylists and photographers.

 

 

 

M magazine

Magazine / 16 x per year

The hit magazine for readers 50+ , M-magasin is made for us women who are in an exciting phase of our lives - women always contemplating the next moves in life, health and appearance. We are many, we are curious, and we want to make a diffe­rence. We are Mappies – Mature, Affluent, Pioneering People. M offers a lot of good reading, good advice, good fun and a check on what’s going on. Get encouraged, get informed and get updated with M.

 

 

Styleby

Magazine / 8 x per year

STYLEBY is the hip new fashion magazine for modern women who crave fashion, trends, beauty and style, and want to be where it all happens. STYLEBY is the place for fashion, with a host of new and familiar faces in a modern magazine. Hook up with Elin Kling and the editors to read about it all. It’s edgy, fearless, irreverent.

 

 

 

Tara

Magazine / 14 x per year

Sweden's most popular magazine for women 40+. tara is a magazine for the mid-life woman. Finished with the stress of small children, she can focus on herself again. It's a time of confusion and new possibilities. tara is her friend on this path. It’s about beauty, fashion, health, food, personal development and most of all about relationships.

 

 

 

Topp Hälsa

Magazine / monthly

The magazine that keeps you in top shape! ToppHälsa helps you take the simple, effective steps toward success when it comes to a more beautiful, vivacious, health-conscious life.

 

 

 

 

Vecko Revyn

Magazine / monthly

Sweden’s biggest magazine for young women!

Vecko Revyn is the obvious pick from the magazine shelves for the trend-cons­cious young woman. And it has been since 1935! After three record years, Vecko Revyn is now flexing its muscles since 2015 with even more fashion, beauty and great reading. Our readers (average age 30 years),treat themselves to Vecko Revyn as a reward, to cheer them up – or as an enjoyable way to spend the time. With inspiration, guidance, humour and a lot of warmth, we’re the icing on the cake of young women’s lives.

 

Men

Icon

Magazine / 6 x per year

The most inspiring thing in life is people who follow their dreams. At ICON we want you to get to know them deep down. Since the launch in 2011 many modern icons have spoke out to and been photographed by ICON ’s award-winning journalists and photographers. Reading ICON is like going out to dinner and being lucky enough to be seated next to the most interesting guest.

Gender distribution : 70% men aged between 30 and 50 years

 

Special Interest - Sport / Auto

Teknikens Värld

Magazine / bimonthly

Teknikens Värld is world famous for offering serious automobile journalism in a broad magazine reviewing everything from small and used cars to super sport cars that most of our readers can only dream of.

Our car tests are world-renown for exposing car defects and are cited in other media time and time again. We help Swedish car owners realise the best and most economical car ownership experience possible.

Special issue:
Teknikens Värld -Stora Begbilboken

 

Special Interest - Decoration / Interior / Garden

101 nya idéer

Magazine / 5 x per year

101 idéer is the flagship magazine for keen crafters. Since its launch in 2009 we’ve built a large and faithful readership who love our magazine. Here you find new ideas and detailed descriptions of projects big and small. We sew, paint, scrapbook, do décollage, knit, hang tapestry, make jewellery, cast concrete and do carpentry. No wonder we’re such a huge success!

 

 

Allt om Fritidshus

Magazine / 10 x per year

Sweden's only magazine for cottage living lovers.

How do I build a veranda roof? Will installation of an air heat pump reduce our electricity costs? How do I solve the latrine problem? Cottage owners’ questions are never-ending! Allt om Fritidshus has all the answers.

 

 

Allt i Hemmet

Magazine / 13 x per year

The easy-going, inviting and distinctive interior design magazine for those who like to potter about their homes and surround themselves with beautiful things. Allt i Hemmet presents inspirational homes and décor ideas, do-it-yourself tips, shopping, room-orientated themes, storage, lighting and even table decoration and flowers. Allt i Hemmet is about everything that makes your home a lovelier space to live in.

 

 

Allt om Trädgard

Magazine / 16 x per year

The largest garden magazine in the Nordics Allt om Trädgård is the natural choice for anyone who likes gardening. We offer knowledgeable advice and inspiration.

We have the sharpest experts, the  best ideas, the newest plants and the best accents to your  gardens, verandas and balconies.

 

 

Special issue:
Allt om Trädgård Fixa

 

Family Living

Magazine / 6 x per year

FAMILY LIVING is a family-friendly interior design magazine. It visits creative homes where children play a natural role; it believes that people and their homes' stories are just as important as tips on wallpaper and sofas. Plus, it offers budget tips and quick fixes. FAMILY LIVING: A more colourful, playful, and generous interior design magazine.

 

 

Gård & Torp

Magazine / 11 x per year

The magazine for anyone who loves old houses! Unique old houses, genuine manor and farm houses, century-old villas with verandas and well-preserved crofts – in Gård & Torp you get to visit fantastic environments and learn more about houses from different eras.

 

 

 

Special issue :
Gard & Torp Bevara stilen

 

Hem & Antik

Magazine / 8 x per year

Hem & Antik is the interior design magazine for those who want to create a personal style by mixing new and old. We know that you, just like us, tend to fall for environments with a cosy, retrospective feeling.

 

 

 

Sköna Hem

Magazine / 14 x per year

Sköna Hem is Sweden's leading, largest interior design magazine – a sure source of inspiration that knows trends, tradition and quality.

Special issue:
Sköna Hem Country Life & Sköna Hem Skapa Stilen available 2x per year.

 

 

Gastronomy

Allt om Mat

Magazine / 18 x per year

Allt om Mat is your constant companion in the kitchen whether you’re a beginner or an advanced domestic chef. It’s got the quick, easy meals that make our stressful lives run smoothly, and fantastic menus that take dinner at the weekend into a whole new league.

 

 

 

Families / Parents

Mama

Magazine / 13 x per year

An inspiring lifestyle magazine for modern moms. Mama is unique: everything a lifestyle magazine should have, plus content readers can identify with in their challenging lives. It offers fashion, food, beauty, travel, and decor that moms dream about, plus loads of energy, laughter, and commiseration – stories of mothers that go straight to the heart. It is a sharp, fun, essential magazine for moms who want that something extra.

 

 

Vi Föräldrar

Magazine / 14 x per year

Vi föräldrar is Sweden’s biggest parenting magazine. We write about pregnancy and the first important years of a child’s life, from newborns to pre-schoolers – the years when habits are formed and loyalty to new brands is built. Vi föräldrar’s consumer tests, buying guides, advice and tips are known for their excellent reliability and are a crucial factor for many parents when making important purchases and big investments for the family.

 

Special issues:
Vi Föräldrer Vanta barn
Vi Föräldrar Gravid

 

TV

Expressen GT TV

Magazine / weekly

The largest TV magazines published by Expressen.

 

 

 

 

 

TV 14

Magazine / fortnightly

Well known TV magazine, 70 % of the readers are women.

 

 

 

 

Other magazines:
Alla Bilar
Gard & Torp Bevara stilen
Klassiska Bilar
Tjänstebilen

 

Newspapers  / Southern Sweden

Resumé of all the daily newspapers in Skåne to which readers subscribe :
Sydsvenskan, Skånska Dagbladet, Kristianstadsbladet, Ystads Allehanda, Trelleborgs Allehanda, Norra Skåne, Helsingborgs Dagblad with its local editions Landskrona Posten, Nordvästra Skånes Tidningar The co-operation also includes the free City newspaper. An advertisement placed with Hela Skåne enables to reach 1,049,000* readers equivalent to 74 % of the inhabitants in the region.

 

Söndag Expressen – GT – Kvälls Posten

Newspaper / daily

General interest newspapers, 51% Men / 49% women readers.