Will Print Advertising Still Work in 2018?
Our answer is YES! and we need to be creative.
For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.
But sometimes, in order to convince people of something, you need more than sing praises – you need science.
Well consider this: neuroscience has now proven that print ads make a better impression than digital ones. Numerous studies have indicated that on a brain-chemistry level, people process print content with greater engagement and focus, not to mention a deeper emotional response, than they do content viewed on a screen.
Published By Jenna Bruce
INTERNATIONAL / PAN
ADVANTAGE is the new lifestyle magazine of EMBRAER Executive Jets, a leading full range business jet manufacturer, published 4 times per year as of March 2018 onwards.
PRINT RUN: 10000 copies per issue
L'OFFICIEL - FASHION WEEK SPECIAL
For the next fashion shows in Milan and Paris, L’Officiel offers to a luxury brand an exceptional global coverage of its bold fall-winter RTW & accessories collection. Assets from the shows will be available in our international platform lofficiel.com, with a social report on Instagram and Facebook, and article written by our experts published in the Fashion Week special issue of L’Officiel.
Please ask for an offer - a very attractive package is available !
Videos, livestream, behind the scenes... All the contents produced by the brand will be broadcasted on the homepage of lofficiel.com. The content will remain on the homepage during the Fashion Week in NY, London, Milan & Paris, and on our Fashion Week section.
The show will be leaked on Facebook, and the best looks will be posted on
- 2 posts on Facebook
- 3 posts on Instagram
with tags and hashtags dedicated to the brand.
Print - Added Value
A report of the show including all the looks, accessories, backstages images, designer inspirations... made by our fashion experts will be published on 4 pages in L’Officiel Fashion Week bilingual special issue.
PRINT RUN: 25 000 ex.
FREQUENCY: twice a year
COMMERCIAL DEADLINE: 27 March
ON SALES: 12 April
PRICE: 19,50 €
INTERNATIONAL / PAN
THE BENTLEY MAGAZINE WORLDWIDE
Reminder summer issue: June 7th 2018
Plan for the second semester:
No 66 – publication date 4.10.18
No 67 – publication date 6.12.18
News about the brand Bentley :
BENTLEY EXP 12 SPEED 6e WINS GOOD DESIGN® AWARD
- The Chicago Athenaeum Museum of Architecture and Design and
The European Centre for Architecture Art Design and Urban Studies recognise Bentley’s design excellence
- Bentley concept selected from thousands of entries worldwide
- EXP12 Speed 6e demonstrates ambition to define electric luxury
English magazine published in France, USA, Italy and Switzerland
Circulation: 80’000 copies worldwide
Reminder first issue:
JUNE 2018 – Art Basel/Documenta 14 / Venice Biennale / Yokohama Triennale / Skulptur Projekte Münster!
Digital exclusive ART contents are available in : FRANCE / ITALY / BRAZIL / GERMANY / MALAYSIA / MEXICO / NL / RUSSIA / ST-BARTH / SINGAPORE / SWITZERLAND / TURKEY / USA / BALTIC / GREECE / LATVIA / MIDDLE- EAST / MOROCCO / PHILIPPINES / SPAIN / THAILAND
PRINT & DIGITAL
The listed Roularta Media Group has made a binding offer for the Belgian Sanoma titles with the exception of the home magazines. The package includes the weeklies Libelle/Femme d’Aujourd’hui (CIM 245,504 copies) and Flair Dutch/French (CIM 74,222 copies), the monthlies Feeling/Gaël (CIM 69,132 copies) and the magazines La Maison Victor, Communiekrant, Loving You and She Deals.
The websites (including flair.be and libelle.be with 804,135 and 600,841 real users/month respectively according to CIM), line extensions and social media channels of these titles are also included in the bid. The total 2017 revenue of these brands amounts to approximately 78 million euros for an acquisition price (including pension and subscription obligations) of 33.7 million euros.
If the offer is approved by Sanoma, the transaction will be submitted to the Belgian competition authorities.
Our calendars and basic themes are:
April - MODE & ACCESSOIRES + PORTFOLIO INFLUENCEURS &
May - BEAUTÉ & NEW ROYALS (MARRIAGE)
June/July - MODE ÉTÉ/SPORT + PORTFOLIO MAILLOTS & JEUNES
August - MODE PRÉT-À-PORTER CRÉATEURS
September - MODE & PORTFOLIO ENFANT
October - MODE & ACCESSOIRES
November - BEAUTÉ & PORTFOLIO JEUNES CRÉATEURS
December/January - VENDÔME & PORTOFOLIO JOAILLIERS CRÉATEURS
Don’t miss our upcoming issue!
Main theme: Strong Men and their dreams
Realization of perfume dreams - Modern Art - Dream tissue for fashion
Yacht Design by Pierro Lissoni - Mobility with Alain Prost and his new passion
Date of publication: 28.3.18
Booking deadline 15.2.18
60 years' inspirational space – lead magazine on architecture
The subject of home living is extremely emotional and personal.
Home living today is far more than a question of style. It is a question of how life feels.
A&W Architektur & Wohnen is the only multi-thematic and internationally recognised lead magazine on architecture, design, home living and garden planning that takes an emotional approach rather than one of cold distance.
That's why A&W Architektur & Wohnen is appreciated equally by both its readers and industry professionals.
A&W Architektur & Wohnen thinks out of the box – and takes a different view on what makes our lives so special.
Our yearly planning
02/2018 - 06.03.2018 Kitchen - News and Products
03/2018 - 08.05.2018 Mobility
04/2018 03.07.2018 Bath & Wellness - News and Products 14
05/2018 04.09.2018 Designtravel through England
06/2018 06.11.2018 Gift Ideas - Design, Watches
After the great success of the XL issue last year, the publisher has decided to publish a new, special XL issue about Photo & Art. The 300 best photos out of the SZ archives will be published in that special edition.
Publication date: 24.5.18
Why not plan for a package for a very large reach within the German population (Women & Men)
Monthly visits: 28‘192
Monthly page impressions: 139‘981
Monthly visits 20’059
Monthly page impressions 32’276 – constantly increasing
WOMEN (& Men)
Monthly visits 1‘516‘337
Monthly page impressions 9‘246‘865
Monthly visits 3’728’082
Monthly page impressions 7’625’497
Monthly visits 95’287
Monthly page impressions 506’788
Monthly visits 212’379
Monthly page impressions 2’368’272
Monthly visits 725’048
Monthly page impressions 1’609’121
Fashion and Luxury is our strength!
FD Persoonlijk is the weekend magazine published on Saturday at FD Weekend.
Our readers are enterprising persons who want to inspire themselves in the area of lifestyle, culture, people, art, living, travel, cars, food and drinks.
FD Persoonlijk achieves a high-quality target group of people who are financially free to fulfill their wishes.
FEB/MAR – Fashion Special Women I * see below
MAR – Automotive Special
APR – Style Special Men I
MAY - Living & Design Special I
SEP – Fashion Special Women II
OCT – Living & Design Special II
OCT – Style Special Men II
NOV – Holiday Gift Special
DEC – Christmas Special
Find the latest presentation about the FD products here
The FD Persoonlijk Spring Fashion Special.
On 24th February, FD Persoonlijk will publish this key issue, full of women and men fashion, luxury & lifestyle content.
Some reader profile highlights:
75% of the FD Persoonlijk readers are highly affluent (wealth classes W1 and W2).
22% have a personal net income of > € 50,000 per year.
48% are interested in fashion (trends)
20% of the readers are interested in fashion, cosmetics and personal care
10% spend more money than others on luxury items.
RADIO & DIGITAL
FD Persoonlijk is the first magazine in the Netherlands since February 2016 with a radio version: FD Persoonlijk On Air.
Every Saturday morning between 10am and 11am is presenter Paul Laseur looking for the good things in life.
Also online, FD Persoonlijk brings the typical Saturday morning feel. The articles from the magazine are published and enriched in a separate environment on FD.nl.
Create your personal special project with us in print, digital and within the social network!
Find hereby some cases which we can adapt to the Swiss market only as per your briefings.
Last call next issue: 1.3.18 big fashion issue – booking deadline 7.2.18
Spring 2018 issue : 15.3.18
Booking deadline 15.2.18
From London’s iconic entertainment bible… to Switzerland
Next issue planed for 25.3.18 – booking deadline 16.2.18
Plan your promotion to bring the readers to your stores, boutiques, hotels, holiday destinations, mountains, museums, galleries, shopping malls.
Mobility is important for our readers by car – train – bicycle – moto – horse 😉 or any… they do buy and use these products and of course need insurance for travel and other services as well.
During travelling they need to be connected and they want to take pictures from every situation, therefore technology products are important – why not advertise ?
Our existing user group of the digital platform;
85,000 users a month
20,000 followers on social media
Expats and international residents
Why not create a special package in combination of native and classic advertising? Or create a partnership for sponsoring?
We can also do blogs based on your own blogs stories and run that over several months.
Please contact us if you would like to receive an offer.
Please contact us for any commercial advertising opportunities.
Affinity-PrimeMEDIA - .