JANUARY / FEBRUARY 2020 NEWSLETTER
Welcome to our first Newsletter of the year!
Let’s go together…
We especially like the interview with Jan De Schepper, published by Cominmag.ch
We are proud to announce our representation!
Scandinavian Traveler is much more than just a magazine.
With 11 issues a year and a daily updated website, you’ll find all the inspiration and information the modern reader requires in varied, inspirational, and accessible content on a range of digital platforms. Both in the magazine and online you will meet high-fliers from all walks of life. They share their stories from life as well as from their personal favorite spots around the world, giving the reader new perspectives and new angles on interesting topics and well-known places.
Scandinavian Traveler also tells about the latest trends as we scour the globe for entertaining and inspirational stories from the worlds of fashion, politics, business and sports.
Scandinavian Traveler is also available online at Scandinaviantraveler.com. What’s more, here you will find a wealth of extra content – videos, additional destination guides and maps to the stores and restaurants you’ve read about in the magazine. Scandinavian Traveler is your constant travel companion – before, during, and after your journey.
Circulation: 80,000 copies
Over 1.3 million unique readers
Scandinaviantraveler.com was launched in late 2014. Through marketing via additional SAS channels; the synergy with the magazine Scandinavian Traveler; newsletters and other features, the website generates approx. 259,000 page views per month.
A premium travel website for those who look for unique tips and map guides of destinations from all around the world, for the modern traveler on the go.
The site gets 35% of its visits from desktops, 52% from smartphones and 13% from tablets.
Why advertise with scandinaviantraveler.com?
In today’s digital world, it is more important than ever for your company to rise above your competition and effectively reach your target audience. DG Media can do this easily and inexpensively with the advertising opportunities on scandinaviantraveler.com.
All running campaigns with scandinaviantraveler.com are monitored during the running period to secure the best performance. Furthermore, all campaign performances can be supplied with well-documented performance reports – both during the campaign and when the campaign has completed.
Did you know?
We offer several campaign targeting possibilities such as: Frequency, Specific dates, Day of week, Hour of day, GPS/Geo targeting and Mobile targeting.
SAS 17 long haul aircraft Airbus 33/340/350 is an ideal showcase/display area for your advertisement. The system allows “gat-to-gat” entertainment with your advertisement displayed on take-off and landing immediately after mandatory safety videos have been shown.
From Copenhagen to: New York, Chicago, Washington, San Francisco, Miami, Los Angeles, Hong Kong, Beijing, Shanghai and Tokyo. REACH 99’000 passengers.
From Stockholm to: New York and Chicago. REACH 32’000 passengers.
From OSLO to: New York and Miami. REACH 12’000 passengers.
30 sec spots, twice per flight during 4 weeks at SEK 141’300!
PARK HYATT ZURICH – HOME AWAY FROM HOME
The new edition is out and can be seen here:
The Park Hyatt Zurich Hotel guest is a cultivated, open-minded lover of beautiful things. The guest seeks the special experience. He grasps the scenery and reveals the cosmopolitan fringe culture: the people, the places, the encounters, the trends that the demanding guest wants to experience. The guests seek personal luxury that allows them to live an even more fulfilled, meaningful and enriching life. The Park Hyatt globetrotter is between 28 and 60 years old and has an average income of about CHF 150,000 p.a.
THE HOME COUNTRIES OF GUESTS
America 34 %
Switzerland 17 %
UK 10 %
Germany 9 %
United Arab Emirates 4 %
Russian Federation 2 %
DIGITAL (National & International)
We offer new and special projects to bring potential visitors and potential buyers to specific places such as boutiques, museums, Baselworld, Watches & Wonders, Geneva International Motor Show, GemGenève.
Are you curious? Please contact us in order to receive your personal offer.
The editorial agenda is now available!
We plan on: Men’s Fashion Show, Business Schools, Investments, Women’s Fashion, Real Estate, Tourism, Father’s Day and more…
Download the calendar here.
AW celebrated its 24th “AW Designer of the year” event in Cologne on January 12th. It was a great evening with more than 250 guests at the 25hours hotel The Circle.
The German public television attended the event and AW Architektur & Wohnen was part of the ZDF morning show on January 13th.
Please feel free to share this clip - it's really great awareness for AW and the future advertisers!!
Don’t miss our upcoming issue! Fashion – Brands - Makers
Published March 17th
Booking Deadline February 6th
Read more about the content here
Michael Ebert and Timm Klotzek, both editors in chief, have become the winners of the gold prize of the Lead Award in the category “Magazin Debate”. Congratulations!
When beautiful turns to unique!
The Süddeutsche Zeitung Magazin is published every Friday and brings the readers into the weekend.
SZ-Magazin encourages discussion with essays. It inspires with creative photo galleries and also gives trend guidance in regular special issues. SZ Magazin has not only readers, it has more than others dream about: loyal friends and fans.
Our recommendations for your Spring plans:
21.2.20 Fashion – Berlinale Anniversary
24.4.20 Lifestyle / Health Cooking
And be a partner of our anniversary edition
14.5.20 XL edition – 30 Years SZ-Magazin Anniversary Edition
Who is listening to Podcasts?
55% men / 45% women with an above average household income
50% of the audience is under 30 years old
30% of the audience is paying the SZ subscription fees
Read more here
The latest figures (NOM Print Monitor 2019-IV) are very positive for FD.
- FD reaches an average of 149,800 male/female 13+.
- In comparison to the last NOM Print Monitor-update (2019-III) this shows a rise of 8%!
- The FD scores the highest percentage rise of all dailies
- FD Weekend shows amazing growth. In comparison to the last measurement NOM-figures FD weekend gains 20,200 additional readers. This is an increase of 13%! Making the average reach now 170,900 M/F 13+.
- The FD is once again the most selective in AB1 (note: difference is minimal with NRC). Selectivity index FD: 159.3 vs. NRC: 159.2. In the highest and more important Social Class (A) the difference is more obvious in FD’s advantage: Selectivity index FD: 247 vs. NRC: 226.
Tempus is a glossy magazine about watches, jewellery and business.
12 May and 10 October
PRINT AND DIGITAL
How can you enhance the performance of native ads across different brands and publications? The award-winning Bonnier News Brand Studio in Sweden has some answers.
Due to a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to branded content in the hopes of addressing their digital advertising woes. While it wasn’t quite the be-all-end-all they hoped for, many media groups are finding success with their native advertising studios, and bringing in additional revenue. One of these is Sweden-based Bonnier News Brand Studio.
“Our entire business model is under severe pressure,” said Johan Wilberg, head of analysis at Bonnier News Brand Studio, during the first day of the recent Claves 2020 conference in Madrid. “We must capitalise on our most important asset, which is credibility.”
Bonnier News Brand Studio produces content for a range of Bonnier’s properties: its tabloid daily Expressen, daily quality Dagens Nyheter, financial newspaper Dagens Industri, and magazines. (Affinity-PrimeMEDIA is proud to represents all of them)
In 2018, it went from 17 to 62 employees, increased its contribution of content to Bonnier News by 70 percent, and won the Native Advertising Studio of the Year award from the Native Advertising Institute. What’s more, native articles perform as well as editorial articles in terms of engagement, Wilberg said, which is measured as active read time.
Source - You can read more here.
If you would like to receive a personalised offer, please contact us.
ADAM - Highlights 2020 !
Below are some planned themes for our March issue:
- Trends of the Fashion-Weeks
- Sneak Preview Watches & Wonders & Baselworld 2020
- Beauty – competence Essay for Beauty
- China – From Beijing to Shanghai
- The Green Waves – The deadline of our environment
- Interview with Udo Lindenberg
- Artificial intelligence
- Start-up companies take into serious consideration the sustainability, so do also the luxury companies now.
- ADAM`S Cat column
Advantages of ADAM:
-Half of the sold copies are sold by subscription
-We offer very competitive rates in advertising and content marketing in a luxury environment
-360° ADAM THE MAGAZINE on the Web, on Social Media, in Print
-ADAM turns events into an emotional travel.
You can also find some great content at www.adam-themagazine.com
We invite our advertisers to plan a print and digital package, including Instagram posts.
Please contact us for special offers.
The publisher is already planning many different themes and we invite our clients to plan with us!
End of March
Space, Space Economy, Artificial intelligence, Automation, Robotics, machine learning, List: the 30 most important AI Start-ups (DACH region)
End of April/beginning May
Money, Payment, Investment, Luxury, Ranking: Forbes Billionaires List
End of June/beginning July
30 under 30 DACH, List: Forbes 30 Under 30 DACH 2020, Innovation, Future Trends, Young Leadership
End of September
Women, Female Leadership, Diversity & Inclusion, Luxury, Ranking: Richest Selfmade Women
End of October
Trade & Manufacturing, E-Commerce, Sustainable Investing, Logistics & Shipping, Ranking: The Best Fund Managers (DACH region)
End of November
Next, Future Technologies & Trends, Innovation/Disruption, New Markets, Sustainability
Security, Cybersecurity, Data, Sustainable Business
In addition to traditional advertising we offer the well known ADVOICES in collaboration with our editor in chief.
Read more here.
Beside classic advertising, we suggest a close collaboration with the publisher for our well known ADVOICES.