OCTOBER 2018 NEWSLETTER
John Hall, CEO at Influence & Co., was asked this simple question: “What do you think is going to happen with marketing next year?”. People are already trying to look ahead and see what’s around the curve. And he understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world.
The more you can plan ahead, the better equipped you feel to manage those changes when they happen.
Here are some end-of-year reflections on what you should watch for in 2019 according to John:
- People are putting more trust in others they know and reputable content
- Creativity, not conformity, will set successful marketers apart.
- Winners won’t be concerned with internal barriers.
- Understanding how your customers communicate is vital.
- Helpfulness and authenticity will combat relationships lost through tech and automation.
These are just five trends to look out for as you think ahead for the end of this year and into the next. Remember, there’s not a single “right way” to build a marketing strategy, but these five tips can help you achieve any marketing goal. Affinity-PrimeMEDIA can bring you the quality media brands that help convey your marketing goals.
PRINT AND DIGITAL
Strong brands require strong alliances!
The Cosmopolite media+relations GmbH, the editor of ADAM THE MAGAZINE, teamed up with the specialist Affinity-PrimeMEDIA Ltd. for the ad sales starting with 1st October 2018. This step enables to support our customers and business partners even more on an individual basis while keeping the focus on our core business.
“We are looking forward to a strong cooperation among highly professional partners for the benefit of our business associates and our quality medium ADAM THE MAGAZINE!“ says Sabrina Kaiser, the founder and editor-in-chief of the magazine.
To receive a free copy of the magazine, contact your media expert at Affinity-PrimeMEDIA.
PRINT AND DIGITAL
News / Business / Finance
LA VANGUARDIA, daily newspaper
Lifestyle / Fashion / Special Interest
Hombre de Vanguardia, supplement published 4 x per year
LA VANGUARDIA / Dinero, weekly economic supplement
LA VANGUARDIA / Culturas, weekly supplement
LA VANGUARDIA / Viajars, monthly supplement
LA VANGUARDIA / Que fem, weekly supplement
LA VANGUARDIA / MAGAZINE – Sunday supplement, distributed together with the following Newspapers: Diario de Ibiza, Diario de Mallorca, Faro de Vigo, Informacion de Alicante, La Nueva España de Asturias, La Opinion A Coruña, La Opinion de Granada, La Opinion de Malaga, la Opinion de Murcia, La Opinion de Tenerife, La Opinion de Zamora, La Provincia de las Palmas, La Vanguardia, Tribuna de Cuenca, Levante, Diario de Noticias (Navarra), Noticias de Guipuzcoa, Diario de Noticias de Alava, Deia.
LA VANGUARDIA / MOTOR, weekly supplement
FASHION & ARTS Magazine, monthly lifestyle & fashion magazine
Vision, our flagship publication, delves into these important concepts and provides commentary, in-depth analysis, and food for thought.
Please download your 2019 media kit here
Roularta Media Group is continuing to grow its attractive target groups through strong media brands.
Roularta Media Group covers 52% of the entire Belgian population aged 12+ with its total portfolio. The biggest climbers are Trends Style (+19), Knack (+16), Knack Weekend (+13), Feeling (+13), Plus Magazine (+13), Sport/Voetbalmagazine, Sport/Foot Magazine (+12) and Trends/Trends-Tendances (+11).
In the newspaper segment, Roularta Local Media and KW (Krant van West-Vlaanderen) are the most effective media channels for reaching MRPs (Main Responsible for Purchases, or main shoppers): together they cover 2.6 million Belgians, of whom 69% are main shoppers. This represents 1,811,350 people. These media are recommended if marketers want to achieve very wide coverage for their brand in a short time. In combination with regional implantation and activating power, these regional weekly papers offered by Roularta are an important asset for generating both brand awareness and store traffic. Deze Week, De Zondag, Steps and KW continue to make good on their promise of mass coverage and regional power.
Among Roularta’s magazine readers, the following target groups can be clearly distinguished: business people and decision-makers, women and lovers of luxury. For these segments, Roularta guarantees coverage of more than 50%.
Roularta media magazines score highly for business people and decision-makers, women and lovers of luxury.
Roularta magazine media inspire women and lovers of luxury
Thus Roularta reaches 1,343,280 people with considerable purchasing power, doubtless including the lovers of luxury.
* Source: CIM 2017-2018 total brand
The prestigious German magazines ROBB REPORT, MERIAN, PETRA, A&W and FEINSCHMECKER have published their 2019 theme schedules and media kits.
To receive your personal copy and media kits, please contact us!
A new editor in chief for fashion has arrived. Evelyn Sand will be presented in the Impressum of our upcoming issue no 4 published on October 16th.
Check out the press release here:
PLAN FOR 2019
MERIAN – A UNIQUE AND UPSCALE TRAVEL MAGAZINE
MERIAN encourages wanderlust.
Every month, this premium magazine features a country, a region, a city or an island. Its key themes include culture, culinary experiences, entertainment and activities for holidaymakers.
Whether it‘s Vietnam, Allgäu, Tuscany or London – every issue has interesting surprises in store for readers and showcases outstanding images by top photographers and articles by well-known authors.
02/2019 = Costa Rica
03/2019 = Trier (German city)
04/2019 = Thailand
05/2019 = Paris
06/2019 = Portugal
07/2019 = Hamburg
08/2019 = The Alps
Welcome to advertise in the right environment.
Klambt Verlag has bought the Jahreszeiten Verlag high-end women's magazines This sale is subject to the official agreement expected in the next 4 weeks. For our advertising partners nothing changed so far and BM Brand Media still has the responsibility for the advertising in Print & Digital.
Read more here
SZ Süddeutsche Zeitung Magazine: Start your weekend off right with the Süddeutsche Zeitung Magazin: Visually compelling design and captivating stories that leave a lasting impression, published weekly every Friday. SZ-Magazin is also available online.
The SZ-Magazin reaches an average of 1.28 million readers. Our audience, of which 45 % is female and 55 % is male, represents a high affinity for luxury and brand-name items, and as such invest their purchasing power on high-quality products.
Our readers have attained a level of education above and beyond the national average, with 43 % holding a degree in higher education compared to 16 % of Germany as a whole.
Download the 2019 calendar here
The premium lifestyle magazine, published twice per year, invites our readership to enter a world of luxury and style. Balancing streamlined aesthetics with wit and whimsy, this large format, high-quality publication is the ultimate fashion accessory.
A very special evening this year as FD Mediagroep presented the restyling of the magazine "P". Below you can see the trailer of the FDP-Event of 15th September. We are already preparing for next year because "P" will be celebrating its 10th anniversary!
Affinity-PrimeMEDIA is proud to represent FD Mediagroep in Switzerland.
Please read the letter from the editor in chief here
OUR COVERAGE OF THE SPANISH MEDIA MARKET
We cover all Spain through our high end partners and publishers Unidad Editorial (El Mundo/Expansion), Godo Strategies (La Vanguardia) and Exterior Plus with a large Outdoor offer at strategic positions.
You can’t miss any target group – please ask for 2019 proposals or short term offers.
PRINT AND DIGITAL
L'OFFICIEL / L'OFFICIEL HOMMES / LOFFICIEL.CH
Plan with us!
You’ll find the latest presentation and more information about our special and innovative project “La liste” the pop-up luxury store. For further information about it, please contact us.
Please contact us for any commercial advertising opportunities.