Challenges in the media industry

OCTOBER 2019 NEWSLETTER

Challenges in the media industry

More than 45 media partners from all over the world met in Lausanne to discuss the challenges of the media industry at the 18th annual Connect Alliance meeting.

Theme: Truth, Trust & Advertising

Networking and the creation of optimistic and pragmatic solutions to the challenges of the media industry was the goal of the Connect Alliance Meeting.

More than 75 delegates from Switzerland, European and global media industry participated in the event held at the Royal Savoy hotel.


The ongoing disruption of the industry brings many challenges. During the two conference days, several speakers provided the participants with much to reflect on. Presentations of success stories and ambitious projects from their respective industries included contributions from Jean-Claude Biver/LVMH, Simone Gibertoni/Clinique La Prairie, Serge Reymond/Tamedia, Ian Logan/JO 2020 and Pierre-Edouard Wahl/PWC. The publisher panel as well as the contributions of the keynote speakers, moderated by Klaus Fiala, editor-in-chief of Forbes DACH, made it possible to identify concrete and innovative solutions for creating opportunities within our industry as the digitization of media continues.

This forum is a professional platform for exchange and networking, between the present media partners, as well as an opportunity to establish new alliances with the one or other Connect Alliance members during the event.

The guests discovered the Olympic Museum during the gala evening and remembered the quote by Pierre de Coubertin: “Le succès n'est pas un but mais un moyen de viser plus haut.”
(“Success is not an objective, but a means of achieving more”)

Connect Alliance Media Partners Meeting :The "Connect Alliance Media Partners Meeting" exists since 18 years and is the unique European meeting between media partners and publishers representatives. This forum enables media partners to interact professionally with the partners of the Connect Alliance, the managers and CEOs of the media in the fields of digital, print, radio, TV and OOH. Over 75 participants from all over the world met in Lausanne for 2 days. The meeting was organized by the sole Connect Alliance partner in Switzerland, Affinity-PrimeMEDIA.

More information about Connect Alliance can be found at www.connectalliance.com


NEW

PRINT

FORBES - SWITZERLAND

 

Forbes

The publisher has many ambitions and plans for 2020!

NEW!

Two Special issues “Western Switzerland” are planned in addition to the 8-10 regular editions (among one issue Forbes Women)

“Suisse Romande”

April  - Region I (Economy & Money)

October – Region II (Luxury)

See more information under “SWITZERLAND

Contact us in order to receive the new media kit (available from October 21st)


NEW WITH US

MY LUX BOOK SWITZERLAND

 

My Lux BookThe exclusive, urban park Hyatt Zurich Hotel is situated just a short walk away from the renowned Bahnhofstrasse shopping street and Lake Zurich.

The heart of the hotel is the lounge with an open fireplace. Cosy recesses with comfortable club armchairs and sofas invite you to linger. The park Hyatt Zurich Hotel is a meeting place for all those who look for something special and appreciate the extraordinary.

Guests can also see, read and feel this high standard in the hotel’s own magazine.

Distribution

Free copies of the MY LUX BOOK are available for reading in all public areas of the hotel. The magazine is available to the hotel guests in all rooms and suites.

The exclusive magazine is also personally sent to the respective home address of the guests.

Circulation & Frequency

25% of the magazine’s circulation is put out in the hotel and 75% of the copies are sent to the hotel guests by post together with a personalised handwritten letter.

The magazine is published twice a year (summer/winter) and has a circulation of 10,000 copies per issue. The magazine is also available as an e-book.

MALE Target group

The male Park Hyatt Zurich Hotel guest is successful, well educated, independent and stylish. He sets trends.

FEMALE Target group

The female guest is cultivated and has unique taste. She is a pioneer in travelling and seeks the unique in every metropolis.

The home countries of guests

America 34 %

Switzerland 17 %

UK 10 %

Germany 9 %

United Arab Emirates 4 %

Russian Federation 2 %

Readership age

Aged between 28 and 40 = 32 %

Aged between 41 and 50 = 31 %

Aged between 51 and 60 = 22 %

60+ = 15 %


NEW : CHINA EDITION

MY KEMPINSKI EXPERIENCE MAGAZINE EUROPE & CHINA

 

My Kempinski magazine

Kempinski is a pioneering European luxury hotelier.

Europe/Middle East / Asia / Africa Edition

With a circulation of 35,000 copies per issue / twice per year, MY Kempinski Experience magazine is Kempinski’s way of communicating with its distinguished guests. The magazine extends the hotel experience with articles on featured destinations, lifestyle, arts, culture, shopping and other inspirational ideas.

Available twice a year in all Kempinski hotels around the world, the magazine is aimed at a high-income readership, made up of chief executives, senior managers and those working in the liberal professions.

CHINA Edition

Total Circulation : 20,000 copies per issue / twice per year

Distribution: Guests of Kempinski Hotels

Language: English and Chinese, bilingual

Distribution:

More than 20 hotels, 8,000 rooms, suites, villas and residences, 62% average occupancy

Download the current edition here: https://www.dropbox.com/s/acduep33mooznrm/MY.K%20China%2008_18%20low-res%202.pdf?dl=0

If you are interested in speaking to our high end customers by advertising in both or the one or other issue, please contact us.

 

DIGITAL

FD MEDIAGROEP - THE NETHERLANDS

FD statistics

Programmatic in the Netherlands! We invite you to make the deal with us with whole transparency and professionalism.

INTERNATIONAL / PAN

PRINT

FLYDOSCOPE

 

Flydoscope

The inflight magazine that cultivates attitude at altitude.

Flydoscope is the Luxair in-flight magazine published 5 x per year. Over 1.93 million travellers settled into their seats for a good in-flight read on their tourist get-away or business trip – from take-off to landing.

Readership

63.9% of the readership is made up of middle and senior managers, independents and people in the liberal professions.

Hyper-selectivity in social group 1*

76% for the Flydoscope LPR audience compared to the population universe.

Distribution

-Luxair and LuxairTours passengers.

-Economic and political decision-makers.

-Residents of Luxembourg and the Greater Region departing from Luxembourg.

-Tourists and business tourists travelling to Luxembourg.

Circulation

-30,000 copies in French/English

-8,000 copies sent to named and political decision-makers and frequent flyers.

Please have a look at our different issues here:

https://issuu.com/search?q=Flydoscope


BELGIUM

PRINT AND DIGITAL

CIM PRESS 2018-19 PROVES ROULARTA MEDIA GROUP IS GROWING

 

CIM

RMG is reaping the rewards of the subscription policy it has applied on and offline, with rising coverage figures for both business and women’s magazines. With all its titles combined, the group reaches 43% of all Belgians.

Roularta stands for quality: each advertiser aiming for the higher segments of society will reach 1 in 2 Belgians in these high-quality target groups with the Roularta titles. The lifestyle and women’s magazines reach 4 in 10 women (38%).The news and business press titles guarantee 32% coverage of all men, and 36% coverage of businesspeople and decision makers. That makes Roularta Media Group the market leader in all three target groups: women, business and high-quality.

Women’s magazines and business titles are both increasing their coverage.
Several national titles in paper+digital have also grown by more than 20%, such as Data News (+28%), Trends Style (+24%) and Plus Magazine (+22%). What is striking is the strong increase experienced by certain French-language titles, such as Flair (+29%), Femmes d’Aujourd’hui (+19%) and GAEL (+14%).


DIGITAL

WE MEDIA AND UBA

WE MEDIA and UBA are launching the Digital Ad Trust Belgium, the quality label for Belgian sites.

Digital Ad TrustThe Belgian federations WE MEDIA (publishers) and UBA (advertisers) have worked together intensively on today’s launch of the Digital Ad Trust Belgium, a quality label for Belgian digital media.

Their aim is to improve the quality standards for digital campaigns and thus increase trust between consumers and the various stakeholders in the Belgian advertising sector.


FRANCE

PRINT

L'OBS

L'Obs

Good news on the digital side for "L'Obs" with:

  • an increase in the online audience during the summer
  • 70% of the audience in the first half is made on mobile

Special deals, packages and offers are available.

 

GERMANY

PRINT

ROBB REPORT

 

Robb ReportWhat about an advertising partnership for our upcoming issue of Robb Report?

Date of publication: 26.11.19

Material deadline: 29.10.19

Our planned themes:

-Oldtimer, Youngtimer, Concept Cars - Robb Report meets Collectors from Germany

-Whiskey on my Wish List - Robb Report presents the best Whiskeys

-Style guide – the white and timeless shirt as element of style

-Culinary highlights and trends ROBB REPORT Living 04/2019 15.10.19 04.09.19

- A special home Japan

- First Class Diaries, the best airport lounges worldwide

- Perfume for men as ultimate luxury experience

- Crystal Clear Luxury: Sapphire glass watches

- Best of the Best : Watches to beat on

- Design - Special

- Travel inspirations in selected hotels and restaurants worldwide

PLAN on our 2020 issues!

Issue  On sale Ad close Material close
1/20 17/03/20 06/02/20 20/02/20
2/20 19/05/20 06/04/20 22/04/20
3/20 08/09/20 30/07/20 13/08/20
4/20 13/10/20 03/09/20 17/09/20
5/20 24/11/20 14/10/20 28/10/20

 

SZ MAGAZIN

 

Have a look on what SZ Süddeutsche Zeitung stands for:

 

Download latest fact sheets:

SZ Zeitung

SZ Weekend

SZ Magazin

SZ Stilleben

SZ Digital Rates

 

THE BEST OF - SPECIAL EDITION - AVAILABLE AT NEWSSTANDS

Best of SZ Magazin

The Süddeutsche Zeitung Magazin will publish its best stories as a special edition which is available at newsstands only.

What is it about? The focus of this special magazine 2019 is on women.

When? 05 November 2019

This special edition will be about and by women. Strong. Inspiring. Smart.

More information here

 

DIGITAL

SZ.DE

 

SZ Digital Media

Use our great offer for programmatic advertising and please contact us for all you digital offers.

Ad Impressions are traded in real-time between SP and DSP.

Find more information here

SPAIN

PRINT

EL MUNDO

 

El Mundo

ACTUALIDAD ECONOMICA

SPECIAL FUND INVESTMENTS

  • Evolution of the funds business in Spain: 
  • Are funds still the only financial alternative to achieve profitability for our savings?
  • How has the business of passive management evolved during the last year (roboadvisors, ETF, etc.)
  • Social responsible investment (SRI) continues to make its way
  • New technologies applied in the management of investment funds (blockchain, big data, etc.)
  • PUBLICATION DATE: December 9th  2019
  • DEADLINE BOOKING: December 1st 2019

 

LA VANGUARDIA

AVANT-GARDE communication for the main Spanish AIRPORTS

La Vanguardia

1st newspaper in Catalonia and in sold copies 2nd in Spain !

La Vanguardia readers with the highest purchasing power

559,000 readers

122,000 daily copies

Special issue: TIME & STYLE - THE BEST WATCHES OF THE YEAR!

The Readers of La Vanguardia are passionate about watches, and a high percentage owns more than one luxury watch.

Printed: 50.000 copies

PREMIUM format supplement with 80-84 pages (Size: 20,5 x 27,1cm)

Publication Date

November 2019

Advertising closing deadline: 10 October 19

Dont miss this unique opportunity to reach potential clients!

Download the presentation here.

 

DIGITAL

ELMUNDO.ES

 

El Mundo digital

+20.1 million unique users

Why not choose a geo-targetting for your campaigns? We also offer programmatic solutions.

El Mundo web traffic

SWITZERLAND

PRINT

FORBES

 

Forbes

Don't miss our next issues!

28.10.19 Trade, Finance, Prevention – latest material deadline 17.10.19

20.11.19 Forbes Next – Education/learning

13.12.19 Security, Real Estate

2020

Do you wish to receive our 2020 mediakits? Please order them here

Our plans are:

8-10 issues among one Forbes Women

2 Special issues “Western Switzerland”

April  - Region I (Economy)

October – Region II (Luxury)


FORBES EVENT

 

Forbes Women Summit : planned 18.9.2020 in Zurich

Information on the 2019 event you’ll find here: www.forbesdach.com


ADAM THE MAGAZINE

 

AdamAdam The Magazine is for the affluent and successful man.

While other men`s magazines are written for highly aspirational readers, Adam The Magazine is geared toward men who have arrived. They dress for themselves; have both the means and knowledge to invest; can order with confidence in a fine-dining restaurant; have a healthy respect and admiration on for women and men; take vacations that enrich their lives and recharge their energy and have mastered many of life`s basics.

“What they want is a primer on how to lead a richer, better, fuller and more meaningful life.”

Why not planning on a special partnership co-operation including the Cover, Coverstory, Advertorials, Product placement in Print & Digital?

Download our 2020 media kit here.


DIGITAL

Packages print & digital or digital only including programmatic deals are available. Please contact us for personal offers.

CONTACT US


Email us at Affinity-PrimeMEDIAPlease contact us for any commercial advertising opportunities.

Affinity-PrimeMEDIA