DENMARK


Women Lifestyle / Fashion / Beauty


FEMINA

Magazine / weekly


Femina

FEMINA is an indispensable classic in the lives of Danish women and, with the catchword “For all the women you are”, FEMINA covers the entire scope of what it means to be a modern woman. It keeps its women readers up to date on the latest fashion trends, beauty, personal care, food, travelling and, of course, interior decoration and design.

FEMINA is a weekly magazine targeted at modern women in the age 30-49 years old, situated across Denmark. The typical FEMINA reader is an ”everyday woman” with both job, her own home, car, husband, children and pets. Her wardrobe and her home is very important to her, and she likes to follow trends.




ELLE

Magazine / monthly


Elle

ELLE gives readers fashion news from fashion scenes both in Denmark and abroad. You learn everything there is to know about top fashion designers, photo stories by some of the top fashion photographers in Scandinavia and plenty of indispensable information on beauty topics. ELLE prioritises fashion from a Danish angle, but supplements this with a comprehensive selection of the best articles available from ELLE International. ELLE also provides inspiring high-quality articles on trends, and interviews with renowned personalities from the worlds of fashion, art and film, which you just have to read.

The readers are fashion-conscious women with an unfailing sense of style, but also women seeking guidance in making the season’s most important purchases. Core readers and users search for the latest news about what’s happening in the fashion industry. These are women who love fashion, are decisive and ambitious, but who are also receptive, accommodating and open to new trends.




IN

Magazine / monthly


In

IN focuses on the latest fashion and beauty trends and presents a comprehensive range of new products from Danish designers and international catwalks. The IN fashion magazine also provides in-depth articles on a variety of topics, from career, culture, travel and relationships to in-depth profile interviews, not to mention the latest trends in the areas of interior design and food.

IN particularly addresses well-educated women in their 30s and 40s who are interested in fashion, culture and career, organic and sustainable products, travel, beauty and psychological aspects in the broad sense.





MARIES IDEER

Magazine / monthly


Maries Ideer

Maries ideer is a magazine devoted solely to needlework. The magazine gives readers more than 70 pages of inspiring reading for knitting, crocheting, sewing, interior décor and other DIY material. Everything is presented in a modern, feminine style with recipes and patterns for novices and experts alike. Maries ideer is the readers’ go-to source of patterns for everything from a cute knitted cardigan for infants and toddlers, glass decorated with paper, and patchwork pillows – to guides to creative sites in Denmark and the rest of Europe.

Target group: Woman all ages.





Q MAGASINET

Magazine / monthly


Q guides women to become the best version of themselves – women with shapes, colors, courage and opinions. It is composed of gripping documentaries, useful fashion, lots of tips and tricks, inspiring women, beauty -product tests and treatments, descriptive travel articles and interesting articles on health.

Target: self-confident and curious women between 25 and 45 years.





SØNDAG

Magazine / weekly


Sondag

The weekly magazine SØNDAG is for fun-loving women, i.e. active, outgoing women in the “middle of life”. The editorial strategy reflects this by giving high priority to topics such as fashion, beauty and interior design.

SØNDAG’s readers are experienced travellers and large consumers of cultural offers.





Decoration / Interior


ISABELLAS

Magazine / 8x year


Isabellas

ISABELLAS is about everyday life with focus on gardening, cooking and interior decoration. The style is rural and artistic and the primary focus of the articles is on creative solutions.

The target group of ISABELLAS is women between 30 and 60 years old. They love beautiful gardens, good food and to add their own personal touch on interior decoration.





MAD & BOLIG

Magazine / monthly


Mad & Bolig

Mad & Bolig addresses readers who seek trend guides for an attractive and outgoing life style. The magazine provides both classical and trendsetting interior decoration, and focuses on satisfying the reader’s curiosity in respect of culture and lifestyle.

Mad & Bolig provides tips for experiences when travelling and gives inspiration to the readers who love gardening. Our recipes and food articles are sophisticated and focus on quality.

The Mad & Bolig universe consists of the magazine, madogbolig.dk, the Mad & Bolig news letter and the Mad & Bolig web shop. The target group lives in large cities. They are typically above 35 years old, live in owner-occupied dwellings and go on both short city holidays and eventful travels.




Gastronomy


SPIS BEDRE

Magazine / 10x year


Spis Bedre

SPIS BEDRE is a magazine for anyone who likes to cook and wants to become even better at it. The typical reader is a woman aged 30–55. She leads an active life and is on the lookout for easy recipes for everyday use.

At the weekend, she enjoys spending more time in the kitchen so she can conjure up treats for friends and family and pursue cookery as a hobby. She is interested in kitchen appliances, kitchen design, health, foods, wines and other beverages.





Family / Youth


UDE OG HJEMME

Magazine / weekly


Ude Og Hjemme

Ude og Hjemme is a weekly magazine for modern families. The readers are mostly women who give top priority to their family’s well-being. They know the price of a litre of milk and prefer to pursue good bargains, not least when it comes to food, clothing and purchases for the home. The traditional, familiar values are paramount.

The magazine publishes interesting articles with an emotional impact that provide food for thought. The many correspondence columns provide useful tips on a wide range of topics from health to cohabitation. The readers are very fond of children and animals.





VI UNGE

Magazine / 17x year


Vi Unge

Vi Unge is Denmark’s leading and best selling magazine for young teenage girls. Vi Unge gives you a good mix of all the issues important in a young teenage girl’s life.

Vi Unge targets young girls between the age of 12 to 18, who are interested in fashion, beauty, celebrities, movies, idols, boys and love.





People


BILLED-BLADET

Magazine / weekly


Billed Bladet

BILLED-BLADET is Denmark’s weekly magazine for the latest news about royal families through thick and thin. BILLED-BLADET is an expert in this area, and covers the topic in texts and photographs with an optimistic, credible, loyal and entertaining approach.

Besides articles on the royal family, the magazine covers popular television shows such as Vild med dans (Denmark’s Dancing with the Stars) and X-factor (Denmark’s Got Talent), and is there on the red carpet when stars attend premiers, cocktail parties and gala banquets – or when romantic celebrity weddings pull out all the stops.





FAMILE JOURNAL

Magazine / weekly


Famile Journal

The weekly magazine Familie Journal covers a wide range of topics, from good recipes, consumer information, relevant everyday stories about Danish families, high-quality novels and short stories to correspondence columns dealing with health and well-being, needlework and gardening – not to mention crossword puzzles and a detailed television schedule.

Familie Journal has something for every member of the family. Everything is written with credibility and optimism. Reading Familie Journal should be pleasant and entertaining.





ROYAL

Magazine / 2x year


Royal

ROYAL contains a splendid mixture of interesting articles about all the secrets and love stories from Europe’s royal families – and all the best news about royal style and beauty. We focus on beautiful gala gowns, exquisite shoes and handbags, jewellery, diadems, everyday clothing, hairstyles and trends as they appear in royal circles right now. ROYAL means plenty of reading material and elegant exclusive photos – for absorption and enjoyment!

ROYAL’s primary readers are women aged 40 and above residing throughout Denmark with a keen interest in royalty, both in Denmark and abroad. They buy ROYAL to read the interesting articles and enjoy the splendid photos that are permanent features of ROYAL.





SE OG HØR

Magazine / weekly


Se Og Hor

SE og HØR is Denmark’s gossip magazine nonpareil and pushes the envelope in its pursuit of revelatory news about celebrities and royals. SE og HØR is the go-to magazine for getting the whole story and the best photos. The magazine also provides the best overview of the week’s TV programmes. SE og HØR is Denmark’s biggest weekly and a powerful entertainment universe.

The target group comprises men and women of all ages who love to keep up with the latest gossip, new films and TV programmes. The readers watch lots of television and use SE og HØR both for entertainment but also as a TV guide. Therefore, they use the magazine several times throughout the week.





Special Interest


PSYKOLOGI

Magazine / 8x year


Psykologi

The magazine Psykologi provides knowledge, inspiration and specific tools for personal insight, development and mental well -being that make a difference in readers’ daily lives.

Psykologi appeals to men and women aged 25 and over who are well-educated, often in the fields of health or the humanities. The target group reside in major towns and are focused on personal development, self-realisation, emotional balance, health and social responsibility.





Art


ANTIK & AUKTION

Magazine / 9x year


Antik& Auktion

Antik & Auktion is a lifestyle magazine for everyone with a particular interest in art, design and antiques. This is the preferred medium of collectors, and an indispensable – and the only – sector magazine for antique dealers.

Antik & Auktion is primarily read by men and women aged 40 and over with a keen interest in antiques, art and interior design. Core readers are loyal subscribers who furnish their own homes with classic design-led furniture, frequent museums and art exhibitions and possess their own silver or glassware collections. In addition, Antik & Auktion’s readership includes a group of young readers who buy furniture and accessories at flea markets and furnish their homes in retro style.




TV / Culture


7 TV DAGE

Magazine / weekly


7 TV Dage

The weekly 7TV DAGE is Denmark’s prime TV magazine providing an unrivalled, easy -to -grasp guide to the week’s television programmes.

7 TV DAGE addresses the reader who wants a high quality TV magazine that focuses on the most watched channels, features film reviews on all of the films on the Danish channels as well as several reviews on the films brought by foreign channels. The royalty is closely watched, and even though the magazine is inexpensive, its stories are not.