SWEDEN


News / Business / Economy / Finance


DAGENS INDUSTRI

Newspaper / daily


Dagens Industri

Dagens Industri is the largest business paper in Scandinavia. With Sweden’s most prominent business journalists and analysts, Dagens Industri  delivers an essential instrument to reach success in business, in the market and with its readers’ personal finances every day.

75 %  of the readers are between 25-64 years
34 %  are women
The average home is 131 square metres – mainly houses or owned apartments
31 % have summer houses
The average annual income is 437,000
29 % have managerial positions, 22 % are in executive management and 12 %  sit on the board of directors
47 %  live in large cities (Stockholm, Göteborg, Malmö)

Dagens Industri’s readers spend a lot of money on restaurants, travelling abroad, wine, holiday travel within Sweden, shoes, sports equipment, accessories, men’s clothing, entertainment, aftershave/perfume, watches/jewellery, charity, home electronics, furniture and interior decoration.




DI DIMENSION

Magazine / 4x year


DI Dimension

DI DIMENSION is published 4x yearly as a supplement of Dagens Industri, Sweden's leading publication for business and finance. The magazine offers readers extensive analysis on the core topics covered by Dagens Industri,together with in-depth explanations on economic and business news through interviews and case studies.

DI DIMENSION also offers personal finance advice and comprehensive insight into stock markets and finance.

 

 

 

DAGENS NYHETER

Newspaper / daily


Dagens Nyheter

Newspaper that promotes broad views, playing its role as Sweden's most important and democratic forum for debate.

DN is the largest subscribed daily morning quality newspaper in Sweden and is the leading news brand.





PRIVATA AFFÄRER

Magazine / monthly


Privata Affärer

Sweden's only personal finance magazine, with a highly lucrative audience, Privata Affärer offers independent, practical advice on stocks, loans, taxes, housing, investments, mutual funds, endowment insurance and everyday law.

The magazine also offers advice on capital goods and other luxury goods consumption.





VECKANS AFFÄRER

Magazine / weekly


Veckans Affärer

Veckans Affärer challenges and questions, but does not speculate. It must be credible and trustworthy, but never boring.

It must be the definitive business magazine, turned to by readers for unrivalled insight, in-depth analysis, and absolute usefulness. Veckans Affärer is the obvious first choice for business decision makers.





Lifestyle


DI WEEKEND

Magazine / weekly


DI Weekend

Di Weekend is distributed every Friday along with Dagens Industri. The magazine contains a mix of interviews with current leaders from the business community and society, features and a set of fixed sections such as motor, wine, new products as well as hotel- and dining guides. 

Di Weekend also includes articles about trends, interviews and reportages of music, film, theatre, literature, design, fashion, architecture and interior design.





Women - Fashion / Beauty / Lifestyle


AMELIA

Magazine / fortnightly


Amelia

Amelia tops the women’s magazine rankings – as it has done for 20 years. Borrowed, read and loved, amelia knows Swedish women better than anyone else. Women who want time for everything, and to keep up with the trends and latest products in health, beauty and fashion.

Women who want to be inspired to live simpler lives and enjoy their leisure. Generous, warm, fun and interested in others, that’s the amelia reader. And we’re the magazine that does everything to make sure she carries on choosing us – fortnightly.





DAMERNAS VÄRLD

Magazine / monthly


Damernas Värld

Damernas Värld’s readers are women who are as knowledgeable about current issues as they are about fashion, beauty, decor, culture and design.

This useful quality magazine delivers stunning Swedish fashion of high international class, pages of expertise, and abundant inspiration.




DV MODE

Magazine / 2x year


DV Mode

A luxury magazine at a high international standard. Its fashion-conscious, discerning readership looks to DV Mode for unrivalled expertise on fashion and accessories.

The magazine has garnered international attention for its high trend factor and cutting edge reports by talented stylists and photographers.





M MAGAZINE

Magazine / 16x year


M Magazine

The hit magazine for readers 50+ , M-magasin is made for us women who are in an exciting phase of our lives - women always contemplating the next moves in life, health and appearance.

We are many, we are curious, and we want to make a diffe­rence. We are Mappies – Mature, Affluent, Pioneering People. M offers a lot of good reading, good advice, good fun and a check on what’s going on. Get encouraged, get informed and get updated with M.





STYLEBY

Magazine / 8x year


Styleby

STYLEBY is the hip new fashion magazine for modern women who crave fashion, trends, beauty and style, and want to be where it all happens. 

STYLEBY is the place for fashion, with a host of new and familiar faces in a modern magazine. Hook up with Elin Kling and the editors to read about it all. It’s edgy, fearless, irreverent.





TARA

Magazine / 14x year


Tara

Sweden's most popular magazine for women 40+. tara is a magazine for the mid-life woman.

Finished with the stress of small children, she can focus on herself again. It's a time of confusion and new possibilities. tara is her friend on this path. It’s about beauty, fashion, health, food, personal development and most of all about relationships





TOPP HÄLSA

Magazine / monthly


Topp Hälsa

The magazine that keeps you in top shape!

ToppHälsa helps you take the simple, effective steps toward success when it comes to a more beautiful, vivacious, health-conscious life.





VECKO REVYN

Magazine / monthly


Vecko Revyn

Sweden’s biggest magazine for young women!

Vecko Revyn is the obvious pick from the magazine shelves for the trend-cons­cious young woman. And it has been since 1935! After three record years, Vecko Revyn is now flexing its muscles since 2015 with even more fashion, beauty and great reading. Our readers (average age 30 years), treat themselves to Vecko Revyn as a reward, to cheer them up – or as an enjoyable way to spend the time. With inspiration, guidance, humour and a lot of warmth, we’re the icing on the cake of young women’s lives.





Men


ICON

Magazine / 6x year


The most inspiring thing in life is people who follow their dreams. At ICON we want you to get to know them deep down. Since the launch in 2011 many modern icons have spoke out to and been photographed by ICON ’s award-winning journalists and photographers.

Reading ICON is like going out to dinner and being lucky enough to be seated next to the most interesting guest.

Gender distribution : 70% men aged between 30 and 50 years





Special Interest - Sport / Auto


TEKNIKENS VÄRLD

Magazine / bi-monthly


Teknikens Värld

Teknikens Värld is world famous for offering serious automobile journalism in a broad magazine reviewing everything from small and used cars to super sport cars that most of our readers can only dream of.

Our car tests are world-renown for exposing car defects and are cited in other media time and time again. We help Swedish car owners realise the best and most economical car ownership experience possible.

 





Special Interest - Decoration / Interior / Garden


101 NYA IDÉER

Magazine / 5x year


101 nya idéer

101 idéer is the flagship magazine for keen crafters. Since its launch 10 years ago, it has built a large and faithful readership who love the magazine.

Here you will find new ideas and detailed descriptions of projects big and small. We sew, paint, scrapbook, do décollage, knit, hang tapestry, make jewellery, cast concrete and do carpentry. No wonder we’re such a huge success!






ALLT OM FRITIDSHUS

Magazine / 8x year


Allt om Fritidshus

Sweden's only magazine for cottage living lovers.

How do I build a veranda roof? Will installation of an air heat pump reduce our electricity costs? How do I solve the latrine problem? Cottage owners’ questions are never-ending! Allt om Fritidshus has all the answers.





ALLT I HEMMET

Magazine / 13x year


Allt i Hemmet

The easy-going, inviting and distinctive interior design magazine for those who like to potter about their homes and surround themselves with beautiful things.

Allt i Hemmet presents inspirational homes and décor ideas, do-it-yourself tips, shopping, room-orientated themes, storage, lighting and even table decoration and flowers. Allt i Hemmet is about everything that makes your home a lovelier space to live in.





ALLT OM TRÄDGARD

Magazine / 16x year


Allt om Trädgard

The largest garden magazine in the Nordics Allt om Trädgård is the natural choice for anyone who likes gardening. We offer knowledgeable advice and inspiration.

We have the sharpest experts, the best ideas, the newest plants and the best accents to your gardens, verandas and balconies.





FAMILY LIVING

Magazine / 6x year


FAMILY LIVING is a family-friendly interior design magazine. It visits creative homes where children play a natural role; it believes that people and their homes' stories are just as important as tips on wallpaper and sofas.

Plus, it offers budget tips and quick fixes. FAMILY LIVING: A more colourful, playful, and generous interior design magazine.





GÅRD & TORP

Magazine / 11x per year


Gård & Torp

The magazine for anyone who loves old houses!

Unique old houses, genuine manor and farm houses, century-old villas with verandas and well-preserved crofts – in Gård & Torp you get to visit fantastic environments and learn more about houses from different eras.





HEM & ANTIK

Magazine / 8x per year


Hem & Antik is the interior design magazine for those who want to create a personal style by mixing new and old. We know that you, just like us, tend to fall for environments with a cosy, retrospective feeling.





SKÖNA HEM

Magazine / 14x year


Sköna Hem

Sköna Hem is Sweden's leading, largest interior design magazine – a sure source of inspiration that knows trends, tradition and quality.





Gastronomy


ALLT OM MAT

Magazine / 18x year


Allt om Mat

Allt om Mat is your constant companion in the kitchen whether you’re a beginner or an advanced domestic chef.

It’s got the quick, easy meals that make our stressful lives run smoothly, and fantastic menus that take dinner at the weekend into a whole new league.





Families / Parents


MAMA

Magazine / 13x year


Mama

An inspiring lifestyle magazine for modern moms. Mama is unique: everything a lifestyle magazine should have, plus content readers can identify with in their challenging lives.

It offers fashion, food, beauty, travel, and decor that moms dream about, plus loads of energy, laughter, and commiseration – stories of mothers that go straight to the heart. It is a sharp, fun, essential magazine for moms who want that something extra.





VI FÖRÄLDRAR

Magazine / 14x year


Vi Föräldrar

Vi Föräldrar is Sweden’s biggest parenting magazine. We write about pregnancy and the first important years of a child’s life, from newborns to pre-schoolers – the years when habits are formed and loyalty to new brands is built.

Vi Föräldrar’s consumer tests, buying guides, advice and tips are known for their excellent reliability and are a crucial factor for many parents when making important purchases and big investments for the family.





TV


EXPRESSEN GT TV

Magazine / weekly


GT

The largest TV magazine published by Expressen.





TV 14

Magazine / fortnightly


Well known TV magazine, 70 % of the readers are women.





Newspapers / Southern Sweden


Skane newspapers

Resumé of all the daily newspapers in Skåne to which readers subscribe :
Sydsvenskan, Skånska Dagbladet, Kristianstadsbladet, Ystads Allehanda, Trelleborgs Allehanda, Norra Skåne, Helsingborgs Dagblad with its local editions Landskrona Posten, Nordvästra Skånes Tidningar

The co-operation also includes the free City newspaper. An advertisement placed with Hela Skåne enables to reach 1,049,000* readers equivalent to 74 % of the inhabitants in the region.





Newspapers / General Interest / Daily


Expressen Group

General interest newspapers, 51% Men / 49% women readers.